Product Update
Is SnapClips Still in Business? (2026 Update)
Is SnapClips from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy SnapClips today.
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Martin Dimitrov invented SnapClips using a slap wristband and a high school prototyping habit, then walked away from the Tank with three sharks fighting over his barbell collar. More than a decade later, the company he started as a teenager is still shipping product, though not quite the product you remember from the episode. If you are trying to figure out whether SnapClips made it, here is the real story.
The Short Answer
SnapClips is still in business, still selling through its own website, and it has expanded well beyond the gym. The company does not sell on Amazon, a deliberate choice that keeps margin and customer data in house rather than handing both to a marketplace.
The current site splits into two lines, Shop Fitness for the original barbell collars and Shop Fasteners for general-purpose clamping hardware built on the same Kevlar-reinforced snap mechanism. That expansion into fasteners is the clearest sign the company outgrew its original single-product pitch.
The Shark Tank Pitch
Dimitrov pitched SnapClips in Season 9, Episode 20, while based in Illinois, still a high schooler running a business that had already pulled in 23,040 dollars on a Kickstarter campaign and 6,500 dollars in sales in a single month before he ever stepped on stage.
He asked for 150,000 dollars for 15 percent of the company, describing collars that snap around the end of a barbell the way a slap bracelet snaps around a wrist, replacing the spring clips that regularly fly off during a lift.
The Deal That Got Done
Three sharks teamed up on this one. Mark Cuban, Lori Greiner, and guest shark Alex Rodriguez combined for the full 150,000 dollars, but split it into 10 percent stakes each for a combined 30 percent, double the equity Dimitrov originally offered.
Mark reportedly dangled the promise of getting SnapClips in front of NBA teams, while Alex Rodriguez pushed for gym placement and, notably, made Dimitrov agree to stay in school rather than drop everything for the business right away.
From Gym Bags to General Hardware
The most telling change in SnapClips's history is not a revenue figure, it is the product catalog itself. What started as a single item, a Kevlar-reinforced collar that snaps around a barbell to replace the spring clips lifters constantly lose or leave loose, has grown into an entire fasteners division selling general-purpose clamping hardware built on the same snap mechanism.
That is the kind of horizontal expansion that only makes sense if the core product has proven its engineering out in the real world first. A company still struggling to sell its original item does not usually spin up a second product category built on the same underlying mechanism. It suggests Dimitrov and his team found the snap-collar concept had uses well beyond the gym floor it was originally designed for.
SnapClips net worth in 2026
Shark Tank tracking coverage has pegged SnapClips at an estimated net worth of around 5 million dollars as of a 2025 update, built on reported lifetime sales exceeding 6 million dollars across more than 30 countries. Those numbers come from tracker reporting rather than a company-disclosed audit, so treat them as informed estimates rather than confirmed figures.
A notable wrinkle in the company's history: the original investor group, Cuban, Greiner, and Rodriguez, eventually exited the business, and Dimitrov continued building it independently. By 2018 he had landed a private label manufacturing deal with CrossFit, which likely did more for long-term revenue than the original on-air handshake.
Where Things Stand Now
To recap, SnapClips pitched in Season 9 asking for 150,000 dollars at 15 percent, and closed with three sharks combining for 150,000 dollars at 30 percent equity, split evenly between them.
The sharks later exited the cap table, Dimitrov kept building, landed CrossFit as a private label partner by 2018, and grew the catalog from a single barbell collar into a fasteners line that stands on its own next to the fitness products.
The verdict is straightforward. SnapClips is alive, selling directly from its own site, and operating in more than 30 countries off a product idea a teenager built with a 3D printer and a slap bracelet.
Where to buy SnapClips
Still selling as of June 3, 2026. Check today's price and availability.
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See the full SnapClips deal breakdown and term sheet →
