Product Update
Is Shefit Still in Business? (2026 Update)
Is Shefit from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Shefit today.
As an Amazon Associate I earn from qualifying purchases.
Greenville, Michigan is not a place most people associate with a nationally recognized activewear brand, but that is where Shefit built its adjustable sports bra business before walking into the Tank. Daymond John made the deal in Season 7. Today the company's site advertises more than 75,000 five-star reviews, a number that keeps climbing rather than sitting frozen from a decade ago.
The Short Answer
Shefit is still in business and thriving by the visible evidence. The company's storefront is fully active, with regular new arrivals like the recently launched Emerge Sports Bra in an Ivory Drive colorway, ongoing promotions including 50 percent off select items, and a customer review count that has grown well into six figures worth of five-star ratings.
It sells primarily direct through its own site rather than Amazon, with free shipping offered on U.S. orders over 99 dollars, and it continues to add new product lines beyond the original adjustable bra concept, a sign of a brand reinvesting in its catalog rather than coasting.
The Shark Tank Pitch
Shefit pitched in Season 7, Episode 15, in the sports and outdoors category. The founder asked for 250,000 dollars for 20 percent equity, valuing the company at 1.25 million dollars. The core innovation was a sports bra with fully adjustable straps and band, solving the common fit problem where women's bra sizes shift with weight changes, breastfeeding, or just poor standard sizing across brands, without needing to buy an entirely new bra.
It was a genuinely underserved problem in activewear, where sizing has historically been rigid and returns for fit issues run high, and the founder's ability to speak to that pain point from personal experience gave the pitch real credibility.
The Deal That Got Done
Daymond John made the deal, taking 33.3 percent instead of the 20 percent originally offered, funding the full 250,000 dollar ask. That is one of the larger equity jumps seen in a Shefit-sized deal, more than 13 additional percentage points, reflecting how much value John's apparel and manufacturing background could add to a small activewear startup navigating production at scale for the first time.
As the founder of FUBU, John has built his post-Shark Tank investing reputation around exactly this kind of apparel brand, and Shefit fit his usual pattern of backing a founder with a strong product story who needed manufacturing and retail expertise more than capital alone.
Shefit net worth in 2026
Shefit has not published an audited net worth figure, and we did not locate a sourced third-party valuation for the company as it stands in 2026, so no specific dollar figure should be treated as confirmed. What is directly verifiable is the scale of customer engagement on the company's own site: over 75,000 five-star reviews accumulated, alongside continuous new product launches years after the original Shark Tank deal.
A review count in that range typically corresponds to hundreds of thousands of units sold over the life of a brand, which points to a business generating substantial ongoing revenue even without an official valuation attached to it.
A Small-Town Brand That Kept Scaling
Building a nationally recognized activewear company out of Greenville, Michigan, a town far from the usual coastal fashion and apparel hubs, is its own kind of achievement. Most direct-to-consumer apparel brands that reach Shefit's scale of customer reviews end up relocating operations toward larger manufacturing and logistics centers as they grow. Shefit's continued presence and product development out of its original home market suggests a company that built durable infrastructure early rather than one that got lucky with a single viral product cycle.
The steady cadence of new colorways and new product lines, rather than a single flagship item carrying the whole brand for a decade, is also a meaningful signal. It points to a company with an actual product development pipeline and repeat customers coming back for more than one purchase, which is exactly the kind of customer relationship that keeps a direct-to-consumer apparel brand solvent long after its initial television exposure fades.
Where Things Stand Now
Shefit pitched in Season 7 out of Michigan, asked for 250,000 dollars at 20 percent, and closed with Daymond John at 33.3 percent. Years later, the brand is not just surviving, it is actively expanding its lineup, recently adding the Emerge Sports Bra to a catalog already backed by more than 75,000 five-star customer reviews.
For anyone landing here to check on the company, the answer is a clean yes. Shefit is one of the stronger long-term outcomes among Season 7's apparel pitches.
Where to buy Shefit
Still selling as of May 27, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Shefit deal breakdown and term sheet →
