Product Update
Is Reely Hooked Fish Co Still in Business? (2026 Update)
Is Reely Hooked Fish Co from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Reely Hooked Fish Co today.
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Steven Markley and James Arcaro were wildland firefighters in Florida before they were entrepreneurs, and they met each other during fire academy training rather than business school. That origin story made for a memorable Shark Tank pitch. It did not solve the logistics problem that eventually sank the company.
The Short Answer
No, Reely Hooked Fish Co is not still in business. The company shut down by 2019, its website was taken down, and its social media accounts went silent around the same time. There is no active site or Amazon presence to buy from today, which matches what the fact sheet already showed.
This is a case where the Shark Tank deal genuinely closed and the company still could not survive, which happens more often than the highlight-reel version of the show suggests.
The Shark Tank Pitch
Markley and Arcaro pitched in Season 9, Episode 11, in the Food and Drink category, out of Florida, seeking 75,000 dollars for 25 percent equity, valuing the smoked fish dip company at 300,000 dollars.
Their firefighter background gave the pitch built-in credibility and likeability, two guys who fought wildfires together and then built a food company on the side, selling a healthy smoked fish dip to local breweries and retailers.
The Deal That Got Done
Only Mark Cuban made an offer, and it was for the full amount they asked: 75,000 dollars for 25 percent equity, no haggling on either the cash or the stake. That is a relatively rare outcome, a founder's original ask accepted without a counter.
The problem that followed was not about the deal terms. It was about the product itself. Fresh fish dip is a genuinely hard thing to ship at scale, and the cold-chain, spoilage, and shipping cost issues that come with a perishable food product proved difficult to solve even with capital behind them.
Reely Hooked Fish Co net worth in 2026
There is nothing to estimate here beyond zero. The company closed by 2019, its website came down, and its social accounts stopped posting. Shark Tank tracking sources list the company's current net worth as zero, consistent with a business that stopped operating years ago and never relaunched.
Markley went on to start a pool maintenance business after Reely Hooked closed, which also shut down, by 2022. That is two failed ventures in a row for one of the founders, a detail that underlines how hard the follow-up act can be after a Shark Tank appearance ends.
The Shipping Problem That Ended It
Fresh, refrigerated fish dip does not travel the way a T-shirt or a gadget does. Every mile it moves costs money in cold packaging and expedited shipping, and any delay risks spoilage. That combination made it hard for Reely Hooked to expand past its home base of local breweries and retailers in Florida, even with Cuban's investment and the national exposure from the episode.
Scaling a perishable food product without a national cold-chain partner is one of the harder problems in consumer products, and it is the kind of operational wall that a TV deal alone cannot knock down. Larger frozen and refrigerated food brands solve this with dedicated logistics contracts and regional co-packers, infrastructure a young two-person company built by firefighters had not had time to assemble.
Where Things Stand Now
Reely Hooked Fish Co pitched in Season 9 asking for 75,000 dollars for 25 percent, and Mark Cuban funded the full ask without negotiating the terms. The company still could not solve the shipping challenges that come with a perishable product.
By 2019 the business had closed, the website was down, and social accounts went quiet. There is no way to buy this product today. If you remember it from the episode, that memory is likely the closest you will get to it now.
One more detail worth noting for anyone tracking the founders: Markley's second business, a pool maintenance company he started after Reely Hooked wound down, also closed by 2022, meaning both of his post-firefighting entrepreneurial ventures ultimately did not survive despite the initial national exposure and real investment capital behind the first one.
Where to buy Reely Hooked Fish Co
Still selling as of May 16, 2026. Check today's price and availability.
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See the full Reely Hooked Fish Co deal breakdown and term sheet →
