Product Update
Is Rebel Cheese Still in Business? (2026 Update)
Is Rebel Cheese from Shark Tank still around in 2026? Its on-air agreement, what happened afterward, and current ordering options.
Vegan cheese has a credibility problem, and most founders trying to fix it walk into a room full of skeptics armed with little more than enthusiasm. When Rebel Cheese showed up on Shark Tank, the pitch was steeper than usual: convince a panel of investors that plant-based cheese could actually taste good, and that a gourmet version of it could justify a real price tag. The short answer to the question everyone searches for is yes. Rebel Cheese is still in business and still selling. The longer answer is more interesting, because of who bought in and what they paid for the privilege.
Here is what the on-air deal actually looked like, and why two sharks were willing to write the check together.
The pitch and the deal
Rebel Cheese, a gourmet vegan cheese brand based in Texas, appeared in Season 15, Episode 9. The founders asked for $750,000 in exchange for 5 percent of the company, which works out to an implied valuation of $15 million. That is an aggressive number for a food product, especially one in a category where shoppers still need convincing at the shelf. Asking five percent at that price is a founder telling the room they believe the business is worth far more than the check suggests.
The sharks did not give them the five percent deal. Mark Cuban and Lori Greiner came in together for the same $750,000, but at 10 percent equity, double what the founders offered up. That repricing tells you something. A valuation closer to $7.5 million, with two of the most recognizable investors on the panel splitting the risk, reads as a vote of confidence in the product paired with hard-nosed discipline on the math. Cuban and Greiner do not partner on deals casually, and when they do, it usually signals they each see a distinct lever to pull, distribution and retail placement among them.
Why a vegan cheese brand survives
Plenty of food companies get a Shark Tank deal and then quietly disappear once the camera attention fades. The episode bump is real but temporary, and the brands that last are the ones with something defensible underneath the spike. For Rebel Cheese, the gourmet positioning is the defensible part. Competing on price against dairy is a losing game for a small producer. Competing on craft, flavor, and the kind of product a curious omnivore will actually pay a premium for is a narrower lane, but a more durable one.
That premium framing is also why the 5 percent ask, however bold, was not crazy. Specialty food carries better margins than commodity grocery, and a brand that can command shelf space in the gourmet and natural channels has a path that does not depend on winning a price war. The founders clearly understood the category they were in. The sharks simply disagreed on what that understanding was worth at signing.
Where to buy it today
As of 2026, Rebel Cheese is still selling. The brand operates its own website, which is the primary place to find the full range and the most current lineup. That direct-to-consumer channel matters more for a perishable, premium product than it does for a shelf-stable gadget, because it lets the company control presentation, freshness, and the customer relationship without ceding margin to a marketplace.
Notably, Rebel Cheese does not sell through Amazon. For a lot of Shark Tank alumni, Amazon becomes the default growth engine, the place where the post-show search traffic converts into orders. Choosing to stay off it is a deliberate posture rather than an oversight. Gourmet vegan cheese is a considered purchase, often shipped cold, and the kind of product where a branded storefront does a better job of explaining what you are buying and why it costs what it does than a crowded marketplace listing ever could.
So the verdict holds. The company took a deal from two heavyweight sharks, accepted a more grounded valuation than it walked in asking for, and is still operating and selling years later through its own channel. In a category where survival is the exception rather than the rule, that is its own kind of proof.
Recorded pitch result
Recorded on-air deal
- $750,000 recorded amount
- 10% equity
- With Mark Cuban + Lori Greiner
These are the recorded on-air terms. The pitch fields do not confirm completed funding; a company update may report later closing, changed terms or a deal that fell through.
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See the full Rebel Cheese pitch breakdown and reported terms →
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