Product Update
Is Pristine Still in Business? (2026 Update)
Is Pristine from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Pristine today.
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A wet-wipe alternative sounds like a small, easily forgotten Shark Tank pitch, but the founders behind Pristine turned a spray bottle for toilet paper into what trackers now describe as a top-rated Amazon brand in its category, and they did it after their original on-air deal reportedly fell apart.
The Short Answer
Yes, Pristine is still in business, and by most accounts it is thriving. The company continues to operate independently, runs its own site at pristinesprays.com, and has reportedly become the top-rated Amazon brand for wipe alternatives, a meaningful claim in a category with plenty of copycat competitors.
That growth happened despite, not because of, the original Shark Tank investment. Reports indicate the on-air deal with Lori Greiner never actually closed, and founders Jessica Karam Oley and Brandon Karam built the business independently from there.
The Shark Tank Pitch
Pristine appeared in Season 10, Episode 10. Founders Jessica Karam Oley and Brandon Karam, operating out of Texas, pitched cleansing sprays designed as an alternative to wet wipes, marketed for use with regular toilet paper rather than a disposable wipe product.
The founders asked for 50,000 dollars in exchange for 20 percent of the company.
The Deal That Got Done
Lori Greiner agreed to the full 50,000 dollars, taking 25 percent equity instead of the 20 percent on the table. On paper, that looked like a clean, founder-friendly deal at a modest equity bump.
In practice, multiple post-show sources report the deal never closed once the standard due-diligence process began after the episode aired, a fate that hits a meaningful share of Shark Tank handshakes. Rather than fold when the investment did not materialize, Oley and Karam kept building Pristine on their own.
Pristine net worth in 2026
There is no independently audited net worth figure available for Pristine in 2026. The company has not published financial statements, and while it has reportedly achieved top-ranked status among Amazon wipe-alternative brands, sales rank is not the same as verified revenue or valuation. Any specific dollar figure attached to Pristine circulating on tracker sites should be treated as an estimate rather than a confirmed number. What can be said with more confidence is that a business does not earn a top Amazon category ranking without sustained, real sales volume behind it.
Building the Brand Without the Shark's Money
The more interesting part of Pristine's story is what it says about deals that fall through. A company losing its promised investment and its investor's retail relationships right after the show airs, at exactly the moment consumer interest peaks, is normally a rough spot to recover from. Plenty of Shark Tank pitches never make it past that setback.
Pristine's founders instead leaned into Amazon as their primary growth channel, competing directly against a crowded field of wipe-alternative and personal hygiene spray products without a shark's brand halo backing them. Climbing to a top-rated position in that category on Amazon, rather than through a retail chain relationship a shark might have opened, suggests the product itself, not the on-air deal, is what has driven the brand's staying power. They also expanded the product line into broader body cleansing sprays beyond the original toilet-paper-focused formula, a natural adjacent category for the same core customer.
That expansion matters for the brand's long-term odds. A single-SKU company living or dying on one Amazon listing is vulnerable to a single bad review cycle or a copycat competitor undercutting on price. Broadening into a full line of cleansing sprays gives Pristine more shelf presence within its own category page and more chances for a customer to become a repeat buyer across multiple products rather than a one-time purchaser of a single spray bottle.
Where Things Stand Now
Pristine pitched in Season 10 out of Texas, asking for 50,000 dollars at a 20 percent stake, and Lori Greiner offered the same amount for 25 percent on air, a deal that reporting indicates never actually closed afterward.
The founders built the business independently from there, and today Pristine is reportedly the top-rated Amazon brand in its wipe-alternative category, with an active direct website and an expanded product line. If you came here wondering whether a spray for toilet paper turned into a real business, it did, on its own terms.
Where to buy Pristine
Still selling as of May 10, 2026. Check today's price and availability.
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See the full Pristine deal breakdown and term sheet →
