Product Update
Is Prime 6 Still in Business? (2026 Update)
Is Prime 6 from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Prime 6 today.
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Prime 6 pitched hexagonal grilling logs made from recycled sawdust to a panel that included Kevin O'Leary, and the founders picked him over Daymond John specifically because of his food and beverage portfolio. Years later that bet on Mr. Wonderful looks like it paid off, with the company reporting sales figures that most Shark Tank food and outdoor brands never come close to.
The Short Answer
Yes, Prime 6 is still in business and has grown considerably since its Shark Tank appearance. The eco-friendly charcoal alternative brand has expanded its retail footprint well beyond where it started, adding thousands of store locations in the years following the episode.
The company continues to operate with Kevin O'Leary's backing, and available reporting points to steady momentum in the sustainable grilling category rather than a business that plateaued after its initial television bump.
The Shark Tank Pitch
Founders Oron and Riki Franco pitched Prime 6 in Season 12, Episode 6, presenting hexagonal charcoal logs made from 100 percent recycled sawdust as a sustainable alternative to conventional charcoal briquettes for grilling.
The Francos asked for 200,000 dollars in exchange for 10 percent equity.
The Deal That Got Done
Kevin O'Leary made the investment, putting up the full 200,000 dollars but taking 25 percent equity rather than the 10 originally offered. The founders reportedly chose O'Leary over a competing offer from Daymond John specifically because O'Leary's so-called Chef Wonderful portfolio already included food and beverage brands he understood the retail mechanics of, giving him more relevant hands-on experience for a product sold through grocery and hardware channels.
That kind of category-specific reasoning, picking the shark with the most relevant existing portfolio rather than simply the biggest name, is a smarter founder decision than it might look like on the surface, and the growth numbers since suggest it worked.
The Growth Numbers
Prime 6's reported sales trajectory is one of the stronger ones in this wave of company updates. The company generated roughly 300,000 dollars in sales before its Shark Tank appearance, jumped to 1.3 million dollars in the three months immediately following the episode, and reportedly reached 6.5 million dollars in sales four years after the pitch aired.
Alongside that revenue growth, the company reportedly added more than 5,000 new retail locations carrying the product, a scale of retail expansion that few single-product outdoor and grilling brands from the show have matched. The company also touts an environmental angle beyond the recycled-sawdust product itself, citing more than 12,000 trees planted as part of its broader sustainability push.
A hexagonal shape might sound like a minor design detail, but it is part of what let Prime 6 differentiate on retail shelves crowded with traditional briquettes and standard charcoal logs. Packing more logs into the same shelf footprint, and burning longer and more evenly than a round log, gave the product a functional selling point beyond the recycled-material story, which likely helped it earn repeat purchases rather than a single novelty sale.
Prime 6 net worth in 2026
No independently audited net worth figure is publicly available for Prime 6 as of 2026. The Shark Tank deal implied a valuation of roughly 800,000 dollars at the time of the pitch, a figure the company has clearly outgrown given the reported jump to 6.5 million dollars in annual sales within four years.
Revenue and valuation are not the same number, and without a specific sourced estimate of the company's current worth, this article will not manufacture one. What can be said with confidence is that the sales growth and retail expansion point to a business worth significantly more today than its original pitch valuation.
Where Things Stand Now
Prime 6 pitched in Season 12, closed a 200,000 dollar deal with Kevin O'Leary at 25 percent equity, and grew from 300,000 dollars in pre-show sales to a reported 6.5 million dollars four years later, adding more than 5,000 retail locations along the way.
This is one of the strongest growth stories among the companies covered in this update. Prime 6 is active, expanding, and has clearly outgrown the valuation it walked into the Tank with. If you have seen the hexagonal logs at a hardware store or grocery chain recently, that retail presence is not an accident, it is the direct result of the growth this company has put together since Season 12.
Where to buy Prime 6
Still selling as of May 9, 2026. Check today's price and availability.
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See the full Prime 6 deal breakdown and term sheet →
