Product Update
Is Pho Licious Still in Business? (2026 Update)
Is Pho Licious from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Pho Licious today.
Picture this. You walk into the Tank asking for 40,000 dollars. You walk out having handed over the whole company. That is what happened to Wine Balloon back in Season 3. And yet here we are, years later, and the product is still on the shelf. So the short answer to the question everyone keeps asking is simple. Yes. Wine Balloon is still in business, still selling, and still solving the same annoying problem it pitched on day one.
What Wine Balloon Actually Is
Wine Balloon is a wine accessory. The idea is straightforward and a little genius. You open a bottle, you do not finish it, and now the leftover wine starts to oxidize and go flat. Wine Balloon fixes that. You slip a thin balloon into the neck of the bottle and inflate it so it sits right on top of the wine. No air touches the surface. The wine stays fresher, longer. No fancy pump, no vacuum gadget, no special stopper system. Just a barrier between your wine and the thing that ruins it.
It is the kind of product that sounds almost too simple until you realize nobody else was doing it that way. Cheap problems deserve cheap fixes, and this one nailed the brief.
The Pitch and That Wild Deal
Wine Balloon appeared in Season 3, Episode 4. The founder came in out of Mason, Ohio, asking for 40,000 dollars in exchange for 30 percent of the company. A modest ask by Shark Tank standards. The valuation was small, the product was simple, and the room was paying attention.
Then Mark Cuban did something that still makes people rewind the episode. He offered 400,000 dollars. Not for 30 percent. For 100 percent. The entire business. Ten times the original ask, in trade for total ownership. That is one of the more dramatic moves you will see in the Tank, where most deals are about carving off a slice. Cuban wanted the whole pie.
So the recap is clean. Ask: 40,000 dollars for 30 percent. Deal: 400,000 dollars for 100 percent, with Mark Cuban. A buyout, plain and simple. The founder did not just get an investor. They got an exit number on national television.
So Where Does It Stand Today
This is the part people get nervous about. A full buyout on the show can go either way. Plenty of Shark Tank products vanish a season or two after the cameras stop. Wine Balloon did not. It is still selling today. That is the verified, current status, and it answers the title question without any hedging.
You can still buy it. Wine Balloon has its own website, which is where it lives online. That matters, because a lot of small accessory brands lean entirely on big marketplaces and disappear the moment they get delisted. Wine Balloon runs its own storefront, which gives it a direct line to customers and a home base that does not depend on anyone else's platform.
One thing worth flagging for the bargain hunters. Wine Balloon is not currently sold through Amazon. So if you are the type who reflexively types a product name into Amazon and assumes that is the only place to find it, you would come up empty and wrongly conclude the brand was gone. It is not gone. It just sells direct.
The Takeaway
Here is the honest read. Wine Balloon is one of those small, sturdy Shark Tank stories that does not get the headlines but quietly keeps going. No flashy reinvention required. The product does one job, it does it well, and the demand for keeping an open bottle drinkable has not exactly disappeared.
Cuban saw something simple and bought all of it. The product survived the deal, survived the years after, and is still available to buy right now through its own site. For a Season 3 gadget with a tiny original ask, that is a genuinely strong outcome. Most products from that era are footnotes. This one is still pouring.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Where to buy Pho Licious
Still selling as of July 31, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Pho Licious deal breakdown and term sheet →
