Product Update
Is Petite Keep Still in Business? (2026 Update)
Is Petite Keep from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Petite Keep today.
Petite Keep sells the kind of product grandparents plan around: monogrammed heirloom keepsake trunks meant to hold baby shoes, wedding veils, and every irreplaceable thing in between. Founder Lindsay Mullenger walked into Season 16 with steep sales momentum and walked out with three sharks splitting one check: Barbara Corcoran, Mark Cuban, and Jamie Kern Lima. In 2026 the trunks are still being built in America and the company is comfortably in business.
The Short Answer
Yes, Petite Keep is active. The store at petitekeep.com sells its trunk line in multiple formats, the Grand, Petite, and Mini sizes plus acrylic versions of all three and a Heritage model, with free custom personalization including embroidery, and accessories like heart padlocks at 35 dollars, archival pouches, and a 65 dollar wedding memories book.
The brand's positioning has not budged since the episode: female founded, handcrafted in the USA, heirloom quality. The site advertises free shipping on orders over 375 dollars and points to more than 2,000 five-star reviews. A Shark Tank page sits in the site footer, which tells you the appearance is still part of the sales pitch.
The Shark Tank Pitch
Mullenger appeared in Season 16, Episode 9, which aired in January 2025. Local press followed the moment closely, from Missouri alumni coverage to her St. Louis area hometown paper, because Petite Keep had grown from a personal project into a national gifting brand largely through word of mouth and social media.
She asked the panel for 400,000 dollars and offered 5 percent, an 8 million dollar valuation. The pitch itself was pure gifting theater: each shark received a trunk personalized to them, including a Queen of QVC label for Lori Greiner, a Nana trunk for Barbara Corcoran, and a wedding trunk for Kevin O'Leary.
The Deal That Got Done
The negotiation ended with a rare three-shark split: Barbara Corcoran, Mark Cuban, and guest shark Jamie Kern Lima together put in the full 400,000 dollars in exchange for 15 percent, triple the equity Mullenger offered. That is expensive dilution, but it bought three very different networks: Corcoran's consumer brand instincts, Cuban's e-commerce operations depth, and Kern Lima's direct line to the beauty and lifestyle audience that buys sentimental gifts.
Post-show coverage reports the business kept its foot on the gas, with Mullenger projecting 17 million dollars in sales for the year after airing. That figure comes from the founder rather than an audited statement, but it is consistent with a brand that needed three investors to satisfy demand-side growth.
Built for the Milestone Market
Petite Keep's product decisions since the show all chase the same insight: people buy these trunks on a deadline, usually a birth, baptism, graduation, or wedding. The company added Quick Ship Baby Trunks in pre-customized designs for gift buyers who cannot wait for full personalization, plus a Mini Classic Trunk for smaller milestones and coordinating Petite Pouches as an entry price point.
Domestic manufacturing is the other pillar. Building and monogramming in the United States keeps lead times survivable for a personalized product and supports the heirloom framing that justifies premium pricing. It is a business model closer to luxury stationery than to mass-market storage bins, and that is precisely why the sharks fought over it.
Petite Keep net worth in 2026
There is no verified valuation. The bookends are the 8 million dollars Mullenger asked the panel to accept and the 2.7 million dollars the three-shark deal repriced it to. The founder's reported 17 million dollar sales projection, if realized, would make the deal-implied number look badly outdated.
Until the company discloses real revenue, the honest position is that Petite Keep is a fast-growing personalized goods brand whose true worth sits somewhere between the sharks' skepticism and the founder's optimism.
Where Things Stand Now
Lindsay Mullenger pitched at 8 million dollars, took 400,000 dollars from Corcoran, Cuban, and Kern Lima for 15 percent, and kept scaling a made-in-America heirloom business through its biggest gifting seasons.
In 2026 the trunks are still shipping with fresh monograms. If you were checking whether the keepsake company from Season 16 lasted, it did, and it is busier than it was when the cameras were on.
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Where to buy Petite Keep
Still selling as of August 21, 2026. Check today's price and availability.
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See the full Petite Keep deal breakdown and term sheet →
