Product Update
Is P Rx Still in Business? (2026 Update)
Is P Rx from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy P Rx today.
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A firefighter and an Air Force veteran built a squat rack that folds flat against a garage wall, and PRx Performance turned that idea into one of the more durable success stories from the show's Season 7 class. Erik Hopperstad and Brian Brasch's company is not just alive in 2026, it is one of the bigger businesses on this list.
The Short Answer
Yes, P Rx (PRx Performance) is still in business, and it is thriving. The company's site runs a full e-commerce operation today, including a signature line of folding squat racks under the Profile PRO name, functional trainers, benches, barbells, and plates, plus financing options through a buy-now-pay-later partner and gym package tiers for buyers outfitting a full home setup.
The footer copyright reads current for 2026, and the site is actively promoting a limited-edition color launch and a pre-order run for a new weight-stack trainer, the kind of active product-pipeline signals a dormant brand does not bother with.
The Shark Tank Pitch
Erik Hopperstad and Brian Brasch pitched PRx Performance in Season 7, Episode 19, presenting a patented wall-mounted, folding squat rack designed to solve the biggest problem in home gym equipment: most serious gear does not fit in a normal garage or spare room. Their rack folds to as little as 4 inches from the wall when not in use.
The founders asked for 80,000 dollars for 10 percent equity, valuing the company at 800,000 dollars.
The Deal That Got Done
Kevin O'Leary countered with 80,000 dollars for 20 percent, and the founders negotiated the equity down to 20 percent split from an intermediate 15 percent point during the on-air back-and-forth, ultimately landing at the 20 percent equity reflected in the company's fact sheet.
That is a meaningful chunk of the company to give up, but the payoff shows in the aftermath. Reported website traffic reportedly jumped from around 120 hits a day before the show to more than 3,000 concurrent viewers immediately after it aired, the classic Shark Tank traffic spike, except in this case the company had the fulfillment and manufacturing capacity to actually convert it.
Why the Folding Rack Concept Kept Working
The home gym equipment category exploded well beyond the 2016 to 2017 window when PRx Performance pitched, and a founder-military and firefighter background team building a product that solves a genuine spatial constraint problem turned out to be well positioned for that wave rather than a one-time novelty riding a TV spike. Home gym buyers in apartments, condos, and small garages have a real, recurring problem that a wall-mounted, 4-inch-folding rack solves better than a bulky permanent power rack.
The financing partnership through a buy-now-pay-later provider and the tiered gym package system, from a basic starter setup to an elite full build-out, both point to a company that has matured its sales operation well past a single hero product. That kind of merchandising sophistication, bundling a signature item into multiple price tiers for different budgets, is typically something a company builds only once it has enough scale and data to know what its customers actually want to buy together.
P Rx net worth in 2026
Shark Tank tracking coverage has reported PRx Performance's annual revenue at approximately 9 million dollars, a figure sourced to post-show tracking-site reporting rather than an audited company disclosure. That places it well ahead of most small consumer product companies that come out of the Tank.
No independently verified, company-confirmed net worth figure has been published for 2026 specifically. Given the reported 9 million dollar revenue level, continued product expansion, and international shipping operations, a valuation meaningfully above that revenue figure would be a reasonable qualitative estimate for a fitness equipment brand at this scale, but it remains an estimate rather than a sourced number.
Where Things Stand Now
Since the Season 7 pitch, PRx Performance has expanded well past its original folding squat rack into a full home gym equipment catalog, strengthened its position on Amazon, built out retail partnerships, and started shipping internationally, all while keeping its headquarters and warehouse based in Fargo, North Dakota.
This is one of the clearer Shark Tank success stories in this batch: a real product solving a real space problem, a deal that closed on terms both sides could work with, and a business that has scaled from a garage-gym niche idea into a multi-million dollar operation still growing in 2026.
If you saw the pitch and are wondering whether the exact rack featured on the episode still exists, it does, now sold under the Profile PRO name as part of a much wider catalog that includes functional trainers, benches, and accessories the original two-man pitch never mentioned on air.
Where to buy P Rx
Still selling as of April 27, 2026. Check today's price and availability.
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See the full P Rx deal breakdown and term sheet →
