Product Update
Is Night Cap Still in Business? (2026 Update)
Is Night Cap from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Night Cap today.
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A scrunchie that doubles as a drink cover sounds like a novelty until you learn it has landed inside 400 Forever 21 stores and partnered with Bacardi, Patron, and Grey Goose. Night Cap started as a simple safety idea, cover your drink without carrying extra gear, and turned into one of the more commercially aggressive post-Shark Tank companies in this batch.
Products built around personal safety have to walk a line between being genuinely useful and being dismissed as a gimmick. Night Cap's retail and brand partnership list suggests it landed firmly on the useful side of that line.
The Short Answer
Yes, Night Cap is still very much in business. It sells through its own website and Amazon, and it has built out major retail and brand partnerships well beyond a typical direct-to-consumer product. The founders even bought out their original shark investor's stake and expanded the product line into new categories.
This is a growth story, not a survival story.
The Shark Tank Pitch
Night Cap pitched in Season 12, Episode 12, in the food and drink category, with a scrunchie designed to double as a drink cover, aimed squarely at the drink-safety and nightlife market. The dual-use design was the hook: wear it as a hair accessory, then use it to keep an eye, or a lid, on your drink.
The founders asked for 60,000 dollars for 20 percent equity going into the pitch.
The Deal That Got Done
Lori Greiner made the deal, 60,000 dollars for 25 percent equity, slightly more equity than the founders' original ask. Notably, the founders later bought out Lori's stake entirely and, according to tracking coverage, parted ways amicably, an unusual and fairly rare move among Shark Tank alumni.
Buying back a shark's equity typically signals the company generated enough independent cash flow to fund the repurchase, a strong signal on its own about the underlying business health.
Night Cap net worth in 2026
Shark Tank tracking sources report lifetime revenue of approximately 4 million dollars for Night Cap, with 2.1 million dollars in sales during the company's first year after the Shark Tank appearance alone. No separate net worth figure for the founders has been independently published, so any specific personal net worth claim beyond that revenue history would be unverified. The 4 million dollar lifetime figure is the most credible sourced number available.
Scrunchies to Bumble and Bacardi
By March 2024, tracking coverage reported Night Cap had sold 500,000 scrunchies across 40 countries and expanded the product line to include beer can and bottle top covers, broadening the use case well beyond the original mixed-drink focus.
The partnership list reads like a genuine brand-building playbook: all 400 Forever 21 stores carrying the product, a co-branded safety kit with Bumble aimed at college students, and collaborations with Bacardi, Patron, and Grey Goose putting the product directly in front of the exact demographic it was designed for. A UK-based partnership with Stop Topps added a disposable version to the lineup. On the people side, founder Shirah Benarde received a scholarship from Pernod-Ricard in August 2024 tied to building positive social spaces, and singer-songwriter Julia Michaels joined the team back in 2021, adding cultural reach beyond retail distribution alone.
Where Things Stand Now
Night Cap pitched in Season 12 with a simple dual-use scrunchie and closed a deal with Lori Greiner for 60,000 dollars at 25 percent equity, later buying back that stake entirely.
Since then the company has expanded to 500,000 units sold across 40 countries, landed placement in all 400 Forever 21 stores, and built partnerships with Bumble, Bacardi, Patron, and Grey Goose. Lifetime revenue sits at roughly 4 million dollars according to the most recent public figures. The product is still for sale on the company's site and Amazon today.
Buying back an investor's equity stake is not something a struggling company typically has the cash flow to do, so that single detail alone is a strong indicator of financial health on top of the retail partnership list. This is one of the more clearly thriving companies in this batch.
Where to buy Night Cap
Still selling as of April 22, 2026. Check today's price and availability.
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See the full Night Cap deal breakdown and term sheet →
