Product Update
Is Mrs. Goldfarb's Unreal Deli Still in Business? (2026 Update)
Is Mrs. Goldfarb's Unreal Deli from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Mrs. Goldfarb's Unreal Deli today.
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Jenny Goldfarb walked into the Tank pitching vegan deli meat made from her grandmother's recipes, and Mark Cuban, who has been vegetarian for years, was exactly the right investor in the room to see the opportunity. That match has held up remarkably well.
The Short Answer
Yes, Mrs. Goldfarb's Unreal Deli is still in business and active in 2026, and it is one of the clearer growth stories out of the entire Shark Tank pool of food companies. You can find the plant based deli meats in major grocery chains as well as through Amazon and the company's own site.
The Shark Tank Pitch
The company pitched in Season 11, Episode 8, in the Food and Drink category, with founder Jenny Goldfarb asking for 100,000 dollars for 10 percent equity to grow her plant based deli meat line, built around a vegan corned beef recipe.
The Deal That Got Done
Mark Cuban offered 250,000 dollars for 20 percent equity, more than double the original ask in dollar terms, and Goldfarb accepted, walking away with significantly more capital than she originally requested in exchange for a larger equity stake. Cuban's personal dietary preferences made him an obvious fit for the pitch, and he has stayed publicly engaged with the brand's growth in the years since.
From 4 Million to 40 Million
The growth trajectory here is unusually well documented. By 2020, the company reported annual revenue around 4 million dollars. By 2022, its products had landed in Costco stores across California and Hawaii, and that same year reported annual revenue reached roughly 40 million dollars, a tenfold jump in just two years. Cuban had publicly predicted the company would become a 50 million dollar business within a few years of the deal, and the 2022 revenue figure puts that prediction within reach rather than treating it as hype.
The company also expanded its product line in 2021 to include pre made sandwiches, moving beyond the original sliced deli meat format into a more convenient, ready to eat category. Today the brand's products are stocked in Whole Foods, Wegmans, Publix, and other major grocery chains, a retail footprint that most Shark Tank food companies never come close to reaching.
Mrs. Goldfarb's Unreal Deli net worth in 2026
Based on the reported 40 million dollars in 2022 annual revenue and continued retail expansion since then, the company's valuation is almost certainly higher today, though there is no audited or company confirmed net worth figure publicly available for 2026 specifically. Cuban's own prediction of a 50 million dollar business gives a rough directional marker from someone with direct financial visibility into the company, but it should be read as a projection, not a confirmed valuation.
Treat any precise net worth figure you see for Mrs. Goldfarb's Unreal Deli as an estimate built off these revenue data points rather than a verified number.
Where Things Stand Now
Mrs. Goldfarb's Unreal Deli is thriving. Revenue climbed from roughly 4 million dollars in 2020 to around 40 million dollars by 2022, the product line expanded from sliced deli meats into pre made sandwiches, and the brand landed placement in Costco, Whole Foods, Wegmans, and Publix. Of all the food deals Mark Cuban has made on Shark Tank, this is one of the ones that has clearly worked out as intended.
The plant-based deli category has cooled somewhat in the broader market since its peak hype years around 2019 and 2020, with several higher-profile plant-based meat brands struggling with slowing consumer demand. Mrs. Goldfarb's Unreal Deli scaling into Costco and expanding its product line through that same window suggests it managed to keep growing even as the wider category faced headwinds, which speaks well of the underlying product and Jenny Goldfarb's execution beyond just the initial Shark Tank bump.
Part of that resilience likely comes from the product's roots as a genuine family recipe rather than a lab-engineered meat substitute. Goldfarb built the corned beef recipe from her grandmother's cooking, which gives the brand a story and flavor profile that stands apart from the more clinical, protein-science positioning that some competitors in the plant-based space have leaned on, and that kind of authenticity tends to hold up better with consumers over the long run.
Where to buy Mrs. Goldfarb's Unreal Deli
Still selling as of April 19, 2026. Check today's price and availability.
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See the full Mrs. Goldfarb's Unreal Deli deal breakdown and term sheet →
