Product Update
Is Magic 5 Still in Business? (2026 Update)
Is Magic 5 from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Magic 5 today.
You walk up to a pool. Your old goggles fog, pinch, and leak before you finish a lap. Magic 5 looked at that misery and asked a simple question. Why does everyone swim in the same generic plastic? Their answer was goggles fit to your actual face, scanned by your phone. They brought that pitch to the Shark Tank in Season 13, Episode 4. So the question on the table now is the one fans keep typing into search bars. Is Magic 5 still in business? Short answer: yes. It is still selling today, and you can buy a pair right now.
The Magic 5 Shark Tank pitch
Magic 5 makes custom swim goggles. Not custom in the marketing sense. Custom in the literal sense. You scan your face with an app, and the goggles get built to that scan, so the seal hugs your features instead of fighting them. That is the whole idea, and it is a good one for anyone who has ever surfaced mid-race to dump water out of a lens.
In Season 13, Episode 4, the founders walked in asking for $500,000 for 2.5 percent of the company. That ask put a heavy valuation on the business. Sharks tend to flinch at numbers like that. A 2.5 percent stake means you are telling the room your company is worth $20 million. You had better have the sales to back it up, and you had better hold your nerve when the questions come.
Did Magic 5 get a deal?
Yes. Magic 5 left with a deal. Robert Herjavec invested $1,000,000 for 6.5 percent of the company. Look closely at those numbers, because the story is in the gap. The founders asked for $500K. They walked out with double that in capital. They also gave up more equity than they wanted, 6.5 percent instead of 2.5 percent.
That trade is common and it is usually smart. More money in the bank buys inventory, ad spend, and runway. Herjavec has a long history of backing tech-flavored products, and a goggle company built on phone scanning fits that lane neatly. One shark, one clean deal, a million dollars on the table. For a company selling a fairly specific product, that is a strong night in the Tank.
Is Magic 5 still in business in 2026?
Yes. Magic 5 is still in business, and the goggles are still for sale. This is the part people get wrong about Shark Tank companies. A deal on television does not guarantee survival, and plenty of brands fade after their episode airs. Magic 5 did not. It is still selling today, which is the cleanest signal you can ask for that the product found real customers and kept them.
You can buy directly from the company. Magic 5 runs its own website, which is where the custom scanning flow lives anyway. That matters for a product like this. The fit process is the whole pitch, and it works best on their own platform rather than a generic third-party listing. So if you want a pair, you go to the source.
One thing to note. Magic 5 does not sell on Amazon. Do not waste time searching the marketplace for an official listing, because the custom-fit model does not slot neatly into a standard add-to-cart product page. If you see Magic 5 goggles floating around third-party sellers, treat that with caution. The website is the real channel, and it is the one built to handle the face scan that makes these goggles what they are.
THEMAGIC5 net worth in 2026
THEMAGIC5 does not publish its finances, so any net worth figure is an outside estimate rather than an audited number. Shark Tank tracking sites put the company's net worth at roughly $15 million as of 2025, and heading into 2026 some estimates push it closer to $18 million once you fold in a few more years of growth. Treat those as ballpark figures. The magic 5 net worth people search for is a guess built on public sales reporting, not a number the founders have confirmed.
The revenue trail behind those estimates is easier to pin down. THEMAGIC5 reportedly did about $1.2 million in sales in 2020, climbed to around $2.6 million in 2021, and surpassed $5 million in 2023 according to Shark Tank Blog. Add the $1 million that Robert Herjavec and Mark Cuban ended up splitting for 6.5 percent of the company, plus the patent the brand secured on its fitting technology in 2024, and you can see why the valuation estimates keep drifting up rather than down.
Why it stuck around
The reason Magic 5 is still here is not complicated. Swimmers are a loyal, specific crowd. They train constantly, they hate gear that fails, and they will pay for something that solves a daily annoyance. Foggy, leaky goggles are a daily annoyance. A custom seal is a real fix, not a gimmick, and word travels fast in pools and swim clubs.
Add a million dollars from Robert Herjavec and a national spotlight from a Season 13 appearance, and you get a brand with the fuel and the attention to grow past the episode. That combination is exactly what keeps a Shark Tank product alive long after the cameras leave. Years later, Magic 5 is still doing the thing it pitched. It is selling custom goggles to people who are tired of the generic ones.
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Where to buy Magic 5
Still selling as of June 19, 2026. Check today's price and availability.
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See the full Magic 5 deal breakdown and term sheet →
