Product Update
Is Legit Kits Still in Business? (2026 Update)
Is Legit Kits from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Legit Kits today.
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Mike O'Dell is a registered nurse anesthetist from Oklahoma City who spent his off hours designing foundation paper piece quilt patterns, and turned that hobby into Legit Kits during the pandemic year of 2020. Four sharks passed on him. Kevin O'Leary did not, and the company he walked away with a stake in is still running strong.
The Short Answer
Yes. Legit Kits is still in business, actively selling through legitkits.com along with dedicated regional storefronts for the UK and Australia. The site was running a 20 percent off flash sale on all kits at last check, alongside a buy-one-get-one-50-percent-off deal on patterns.
One operational wrinkle worth flagging: the company posted a notice that due to GPSR regulations, it can no longer ship to the European Union as of December 12, 2024, a real compliance-driven change rather than a sign of trouble.
The Shark Tank Pitch
Legit Kits pitched in Season 16, Episode 9, with a quilting kit business built on foundation paper piece patterns in vibrant, modern colorways, a niche corner of the crafting world that most of the panel had likely never evaluated as an investment before.
The reception in the tank was rough. Mark Cuban, Barbara Corcoran, Lori Greiner, and Jamie Kern Lima all passed, with concerns centered on a 60-design inventory approach and whether O'Dell was building supply faster than demand could absorb it, leaving significant warehoused merchandise as a risk factor.
The Deal That Got Done
Kevin O'Leary made the offer that stuck: 150,000 dollars for 5 percent equity, paired with a 5 dollar royalty in perpetuity on every kit sold, the classic Mr. Wonderful structure that trades a small equity stake for a permanent cut of revenue. O'Leary also offered help with social media driven customer acquisition, an area where a niche crafting brand can genuinely use outside expertise.
Production runs about 125 dollars per large kit, sold at 399 dollars, with a customer acquisition cost around 17 dollars and a documented return on ad spend of 3.5 percent, numbers detailed enough that they suggest a founder who understands his own unit economics closely, which likely helped win Kevin over where four other sharks saw only risk.
Legit Kits net worth in 2026
Shark Tank tracking sites estimate Legit Kits' net worth in a range of 5 million to 10 million dollars as of 2025, a wide band that reflects the uncertainty inherent in valuing a small, privately held crafting company rather than a precise audited figure. That estimate is grounded in real, escalating revenue: 30,000 dollars in 2020, 140,000 dollars in 2021, 400,000 dollars in 2022, and a peak of 1 million dollars in 2023 at an 8.7 percent profit margin, before settling to 825,000 dollars in 2024, described by the company itself as revenue-neutral for that year.
Where Things Stand Now
The five year run from 30,000 dollars to over 1 million dollars in annual sales, even with a dip in the most recent reported year, is a genuine growth story for a business built around a specific patchwork technique rather than a mass market product. Kevin O'Leary's royalty structure means he continues collecting on every kit sold regardless of how the equity itself performs, a detail worth knowing if you are trying to understand why Mr. Wonderful takes these deals in the first place.
Block of the Month subscription programs, named collections like Earthrise, Firefighter, Jigsaw Mystery, Koi Pond, and Twilight Flight, and continued blog updates about certified instructors working in the company's own warehouse all point to an active, still-growing operation heading into 2026, EU shipping restrictions and a revenue-neutral year notwithstanding.
That the company can still run flash sales, ship regionally to the UK and Australia, and maintain an educational program staffed by certified quilting instructors, all while a nurse anesthetist runs it as what began as an off-hours hobby, is a good argument for why Kevin O'Leary's royalty-plus-small-equity model can work even on companies four other sharks rejected outright.
The 2024 dip to revenue-neutral is worth taking at face value rather than reading as a crisis. O'Dell has been transparent about his own numbers publicly, down to acquisition cost and ad spend return, and a business that spent five years scaling from a side hustle to seven figures in sales hitting a flat year is a normal part of a growth curve, not evidence the company is struggling to survive.
Where to buy Legit Kits
Still selling as of April 8, 2026. Check today's price and availability.
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See the full Legit Kits deal breakdown and term sheet →
