Product Update
Is K 9 Mask Still in Business? (2026 Update)
Is K 9 Mask from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy K 9 Mask today.
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K9 Mask solved a problem most dog owners never think about until wildfire smoke rolls into their city: what do you actually do to protect your dog's lungs when the air outside is unsafe to breathe. Founders Kirby Holmes and Evan Daugherty built what they describe as the world's first air filter mask for dogs, and pitched it to Daymond John in Season 12. Years later, the company is still running, even with some genuine uncertainty hanging over how the original deal actually settled.
The Short Answer
Yes, K9 Mask is still in business. The company continues to sell its washable, carbon filtered dog masks directly through its own website, and reporting describes it as still growing rather than winding down.
There is an interesting wrinkle in this one worth being upfront about: it is not fully clear whether the on air deal with Daymond John was ever formally finalized. The business appears to be doing well regardless, but that detail matters if you are trying to track exactly who has a stake in the company today.
The Shark Tank Pitch
K9 Mask pitched in Season 12, Episode 6. Holmes and Daugherty asked for 200,000 dollars for 20 percent equity, a 1 million dollar valuation for a niche pet safety product built around a genuinely underserved need, protecting dogs during wildfire smoke events and other periods of poor air quality.
The Deal That Got Done, With an Asterisk
Daymond John offered 200,000 dollars for 40 percent equity, double the stake the founders had proposed, and the pitch ended with what looked like a handshake deal on air. Behind the scenes, though, some trackers who follow post show deal closures note that it remains unclear whether this particular agreement was ever fully finalized, a not uncommon outcome for Shark Tank deals once due diligence starts after the cameras stop rolling.
What is not in question is that the founders kept building the company either way. Whether or not John's investment ultimately landed, K9 Mask has continued developing and selling its product in the years since the episode aired.
Wildfire Smoke Kept the Product Relevant
Unlike a lot of novelty pet products that ride a single viral moment and fade, K9 Mask sits on top of a problem that has, if anything, gotten more visible in recent years as wildfire smoke events have become a more regular part of life in large parts of the country. That kind of persistent, weather driven demand is a real tailwind for a niche safety product.
Reports describe the company managing supply chain challenges while continuing to refine the product based on customer feedback, which is the unglamorous, ordinary work of running a small manufacturing business rather than a dramatic growth story. The company maintains an active website at k9mask.com and continues selling the mask directly to pet owners looking for smoke and pollution protection for their dogs, with washable carbon filters designed to be replaced on a schedule rather than requiring an entirely new mask each fire season.
K9 Mask net worth in 2026
There is no independently sourced, current net worth figure for K9 Mask. Given the ambiguity around whether Daymond John's investment ever formally closed, and the company's status as a small, privately held pet products business, any specific valuation claim for K9 Mask circulating online should be treated with caution.
What can be said honestly is that the company is still operating and still selling years after its Season 12 appearance, which on its own is a meaningfully positive signal relative to most niche pet product pitches, even without a hard dollar figure attached to it.
Where Things Stand Now
K9 Mask pitched in Season 12 asking for 200,000 dollars for 20 percent equity, and Daymond John offered 200,000 dollars for 40 percent on air, though whether that deal was ever formally finalized remains unclear from available records. Regardless of how the equity settled, the founders kept the company running.
As of 2026, K9 Mask is still active, still selling washable carbon filter masks for dogs through its own website, and still benefiting from a problem, poor air quality from wildfire smoke, that has not gone away.
Where to buy K 9 Mask
Still selling as of April 2, 2026. Check today's price and availability.
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See the full K 9 Mask deal breakdown and term sheet →
