Product Update
Is Human Bobber Still in Business? (2026 Update)
Is Human Bobber from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Human Bobber today.
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Type humanbobber.com into a browser today and it will bounce you straight to h3osports.com, which is the first clue that this Season 9 flotation company did not simply vanish, it changed its name. Justin Rietema and Doug Schultz built their beverage-holding life jacket idea into something that has outlasted plenty of Shark Tank products, just under a different banner.
The Short Answer
Yes, the company behind Human Bobber is still in business, now operating as H3O Sports. The old domain redirects cleanly to the new site, the product catalog still includes the original items, and the founders' names still show up in the company's current about page.
You will not find it sold under the Human Bobber name in most places anymore, but the products themselves, including the Beverage Bobber and the flotation life jackets, are still available through the rebranded site and through Amazon.
The Shark Tank Pitch
Justin Rietema and Doug Schultz, both landscape architects by training, pitched Human Bobber in Season 9, Episode 5, out of Florida. Their idea started around 2009, when they realized standard inverted life jackets used for floating around a lake or pool were uncomfortable, and spent roughly six years refining a purpose-built alternative before bringing it to the Tank.
The founders asked for 120,000 dollars in exchange for 15 percent of the company, a modest equity ask that suggested confidence in the product's retail potential.
The Deal That Got Done
Robert Herjavec made the deal, agreeing to the full 120,000 dollars but taking 33.3 percent instead of the 15 percent originally offered, a substantial jump in equity that reflected how far apart the sides started on valuation.
That kind of gap between the ask and the final equity split usually means the sharks saw a good product but were skeptical of a niche, seasonal category like water recreation gear scaling into a big business on its own.
From Human Bobber to H3O Sports
The founders kept building even after the show. According to a 2023 status update from Shark Tank tracking sites, the company was pulling in close to 950,000 dollars a year in revenue, though both founders were still treating it as a side venture, with Rietema working at an engineering firm and Schultz at a separate landscape architecture firm rather than running the brand full time.
Retail distribution shifted over the years too. The products were previously sold through West Marine and Camping World but had reportedly dropped out of those stores by 2022, leaving direct sales through the company's own site and Amazon as the primary channels going forward.
The rebrand to H3O Sports appears to have broadened the product lineup beyond the original bobber concept, now including items like the Bottoms Up life jacket, the Float n' Tote, the Humbler Tumbler, and branded hats, positioning the company as a wider water recreation lifestyle brand rather than a single-product novelty.
Human Bobber net worth in 2026
There is no independently sourced net worth figure available for H3O Sports or its predecessor Human Bobber as of 2026. The most recent revenue figure found in reporting, approximately 950,000 dollars annually, is attributed to a 2023 update and has not been refreshed since, so treat it as dated rather than current.
Given that both founders reportedly still hold outside jobs and run the brand as a side business, this does not read as a company built for a large valuation exit, and no credible source puts a specific net worth figure on it. Any number beyond the 2023 revenue estimate should be treated as speculation.
Where Things Stand Now
Human Bobber pitched in Season 9 out of Florida, asked for 120,000 dollars for 15 percent, and closed with Robert Herjavec at 33.3 percent. The company survived, grew a real revenue base, and eventually rebranded as H3O Sports with a broader product line.
If you are trying to track down the original bobber product, look for it at h3osports.com or on Amazon rather than searching for the old name. The brand is alive, it just answers to a different one now.
Where to buy Human Bobber
Still selling as of March 26, 2026. Check today's price and availability.
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See the full Human Bobber deal breakdown and term sheet →
