Product Update
Is Hella Awkward Still in Business? (2026 Update)
Is Hella Awkward from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Hella Awkward today.
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Hella Awkward is one of the more recent pitches to hit the Shark Tank set, a card game built around 140 deliberately uncomfortable, conversation forcing questions from founder Brittane Rowe's company Awkward Games. It aired in early 2025, and unlike a lot of newer products still finding their footing, this one had real revenue behind it before it ever walked into the Tank.
The Short Answer
Yes, Hella Awkward is still in business, and by most accounts thriving rather than just surviving. The company continues to sell the game directly and has kept building on the momentum from its Shark Tank appearance rather than fading after the initial press bump.
That staying power puts it ahead of most party game pitches, a category where a lot of products get one good holiday season and then quietly disappear from shelves.
The Shark Tank Pitch
Hella Awkward, made by Brittane Rowe's New York City based Awkward Games, pitched in Season 16, Episode 13, which aired March 15, 2025. Rowe came in with 600,000 dollars in lifetime sales already on the books since launching the game in May 2021, a real sales history rather than a pre revenue idea.
She asked for 200,000 dollars for 10 percent equity, a 2 million dollar valuation backed by three and a half years of actual sales data, which is a stronger negotiating position than most founders bring into the Tank.
The Deal That Got Done
Robert Herjavec closed the deal at the numbers Rowe asked for, 200,000 dollars for 10 percent equity, no renegotiation needed. That is a relatively clean outcome compared to most Shark Tank deals, where the equity stake usually moves in the shark's favor before the handshake happens.
Herjavec's background is more tech and services than consumer products, but a card game with a proven direct to consumer sales channel and strong social media traction is exactly the kind of asset light business that scales well without heavy manufacturing risk, which likely made the numbers easy to agree on.
Post-Show Growth and a New Game
The show did what it is supposed to do here. Reports describe a real jump in website traffic, sales, and social media following in the months after the episode aired, and the company has kept that growth going rather than seeing it fade after a single spike. Trackers following the brand put its estimated net worth around 2.93 million dollars as of 2025, up from the 2 million dollar valuation on the original pitch.
Rowe has also expanded the Awkward Games lineup since the show, releasing a second title called Build-A-Bae. Following up a first hit with a second product in the same brand universe is one of the clearer signs a founder is building a real company rather than riding out a single product's shelf life, and it also gives retailers and gift shoppers a reason to stock more than one item from the same brand at checkout.
Hella Awkward net worth in 2026
Shark Tank tracking sites put Hella Awkward's estimated net worth at roughly 2.93 million dollars as of 2025, up meaningfully from the 2 million dollar valuation implied by the original deal terms. That figure comes from post show sales growth reporting rather than the company's own disclosures, so treat it as an estimate, not an audited number.
There is no more recent, independently confirmed 2026 figure available, but nothing in the available reporting suggests the trajectory has reversed. If anything, the launch of a second game points toward continued growth rather than a plateau.
Where Things Stand Now
Hella Awkward pitched in Season 16 with 600,000 dollars in lifetime sales already banked, asked for 200,000 dollars for 10 percent, and closed that exact deal with Robert Herjavec. Since the March 2025 air date, the company has grown its estimated value toward roughly 2.93 million dollars and launched a follow up game, Build-A-Bae.
This is a Shark Tank story that is still in its early chapters, but every available signal points toward a company still building rather than one coasting on a single TV moment. If you are looking to buy the game today, it is actively for sale through the company's usual channels.
Where to buy Hella Awkward
Still selling as of March 23, 2026. Check today's price and availability.
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See the full Hella Awkward deal breakdown and term sheet →
