Product Update
Is Guzzle Buddy Still in Business? (2026 Update)
Is Guzzle Buddy from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Guzzle Buddy today.
If you have ever wanted to skip the glass entirely and drink wine straight from the bottle without looking like you have given up on life, Guzzle Buddy was built for you. The gadget screws a real glass bowl onto the neck of a wine bottle, turning the whole thing into one oversized goblet. It is silly, it is fun, and it became a memorable Shark Tank moment. So the obvious question in 2026 is simple: is Guzzle Buddy still pouring?
The Short Answer
Yes. Guzzle Buddy is still in business in 2026. The brand continues to sell its signature bottle-top wine glass along with newer versions, and it has held onto its original patented branding while running a working e-commerce operation out of Oregon.
It has not become a household empire, but it has done something arguably harder for a novelty product: it survived the post-Shark Tank spotlight and the wave of copycats that followed.
The Pitch and the Deal
Guzzle Buddy appeared in Season 9, Episode 18. Founder Jennifer Sullivan walked in asking for $400,000 in exchange for 10 percent of the company, valuing the business at a punchy $4 million.
Daymond John bit. He offered $400,000 for 25 percent, and the deal was accepted on camera. It looked like a textbook win, the kind of partnership that should have sent a fun product to the moon.
Reality was messier. Like a surprising number of handshake deals on the show, the agreement with Daymond never actually closed after the cameras stopped rolling. Sullivan was left to grow the company on her own.
Where Guzzle Buddy Is Now
Without a shark on board, Guzzle Buddy leaned into the exposure from the episode and kept selling. Sales reportedly grew to roughly $2 million a year by 2023, settling into a steady $1 million to $2 million range, which is a respectable place for a single fun gadget to land.
The bigger challenge was imitation. A flood of cheap knockoffs forced the company to cut its price from around $25 down to roughly $15 to stay competitive. Rather than fold, the team expanded the lineup with plastic versions, beer bottle attachments shaped like pilsner glasses, and customized promotional items for events and gifts.
Today you can buy Guzzle Buddy through the brand's own online store, and the products surface across general retail channels as a go-to gag gift for wine lovers, bachelorette parties, and holiday white elephant exchanges.
The Bottom Line
Guzzle Buddy is a great example of a Shark Tank product that thrived without the shark. The deal with Daymond fell apart, knockoffs crowded the shelves, and prices got squeezed, yet the company adapted and stayed alive years later.
If you want one, buy directly from the official Guzzle Buddy site to make sure you are getting the original patented version rather than a flimsy imitation. It will never replace your nice stemware, but as a giftable conversation piece, it has earned its spot on the shelf.
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Where to buy Guzzle Buddy
Still selling as of May 11, 2026. Check today's price and availability.
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See the full Guzzle Buddy deal breakdown and term sheet →
