Product Update
Is Gunnar Optiks Still in Business? (2026 Update)
Is Gunnar Optiks from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Gunnar Optiks today.
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Gunnar Optiks pitched computer glasses years before gaming eyewear was a category anyone took seriously, and Lori Greiner backed the idea in Season 9. Nearly a decade later, the company is not just alive, it has become a real name in gaming culture, with the kind of brand partnerships most Shark Tank eyewear companies never come close to.
The Short Answer
Gunnar Optiks is still in business, and it remains an independent, privately held company as of 2026, not acquired or absorbed into a larger eyewear conglomerate.
The company does not appear to sell primarily through Amazon, focusing instead on its own website and a growing list of licensed collaborations with gaming and entertainment brands.
The Shark Tank Pitch
Gunnar Optiks appeared in Season 9, Episode 22, pitching computer glasses designed to reduce eye strain from long hours staring at screens, a category that has only gotten more relevant as remote work and gaming have both grown since the episode aired. The company is based in California.
The founders asked for 750,000 dollars in exchange for 5 percent equity, valuing the business at 15 million dollars on the ask.
The Deal That Got Done
Lori Greiner made the deal exactly as pitched, putting up 750,000 dollars for the 5 percent equity on the table with no renegotiation of the split.
Lori's retail instincts and her track record moving consumer products at scale through QVC made her a natural fit for a hardware brand trying to grow beyond a niche audience of PC enthusiasts into mainstream retail.
Gunnar Optiks net worth in 2026
Shark Tank tracking coverage puts Gunnar Optiks' annual sales at roughly 8 million dollars as of recent reporting, built on a team of 45 employees. There is no single, widely agreed valuation figure for the company circulating in press or funding databases as of 2026, and the company has not been acquired or sold, so no acquisition price exists to point to either. Given the available sourcing, the honest framing is a company generating meaningful, sustained revenue in the single-digit millions rather than one with a headline-grabbing valuation number.
Becoming a Gaming Brand
What changed most for Gunnar Optiks after Shark Tank was not the core product, glasses that filter and reduce screen glare, it was who started wearing them. The company leaned hard into gaming culture, and by 2026 it has landed licensed eyewear collaborations with major franchises, including a Witcher-themed collection developed with CD PROJEKT RED and an Overwatch D.Va-branded pair tied to the popular game character.
The company has also stayed active on platforms like YouTube, building content and partnerships that keep it visible to the gaming audience that has become central to its brand identity, a shift from its original 2016 pitch as a general-purpose computer eyewear company into something closer to a lifestyle brand for gamers specifically.
Staying Independent
A lot of consumer eyewear brands that build any real traction eventually get scooped up by a bigger optical company or a private equity roll-up chasing the eyewear category's steady margins. Gunnar Optiks has not gone that route. There is no reported acquisition, merger, or private equity buyout in its history since the Shark Tank episode, and it is still described as an independent, privately held company as of 2026.
Staying independent has let the company keep making its own calls on which gaming franchises to partner with rather than answering to a parent company's broader eyewear portfolio strategy, which likely explains why its collaborations lean so specifically into gaming and esports culture rather than the more generic blue-light-blocking positioning a lot of copycat competitors have chased since Gunnar first popularized the category.
Where Things Stand Now
Gunnar Optiks pitched in Season 9 out of California, asked for 750,000 dollars for 5 percent, and got exactly that from Lori Greiner with no renegotiation. Since then the company has grown into roughly 8 million dollars in annual sales, a 45-person team, and a run of licensed collaborations with major gaming franchises like The Witcher and Overwatch.
If you are asking whether this one made it, yes, and it has grown into a genuinely recognized name in gaming eyewear rather than staying a niche computer glasses brand.
Where to buy Gunnar Optiks
Still selling as of March 20, 2026. Check today's price and availability.
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See the full Gunnar Optiks deal breakdown and term sheet →
