Product Update
Is Fysh Foods Still in Business? (2026 Update)
Is Fysh Foods from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Fysh Foods today.
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Zoya Biglary and Alix Traeger built Fysh Foods, later rebranded on air as Finneato Fysh Foods, around a hard problem: making plant based salmon, tuna, and lox that actual sushi chefs would use. In 2026 the company is no longer selling that product to the public at all, and the story of how it got there is more interesting than a simple yes or no.
The Short Answer
No, not as a retail brand you can order from. The company's own website now states plainly that the brand is no longer available for retail, and that its recipes and production now live exclusively inside City Roots Hospitality, a New York City plant based restaurant group. There is no consumer storefront left to visit, no shopping cart, nothing on Amazon.
If you are hunting for the Spyshi tuna packs or the saffron finishing oils that used to ship to home cooks, that door is closed. The only path back to the product is through City Roots Hospitality's restaurants, or a wholesale inquiry sent to the company's food service contact address.
The Shark Tank Pitch
Fysh Foods pitched in Season 16, Episode 4, with a couple's story that stood out even in a crowded field of food entrepreneurs. Zoya brought a decade of business development experience and a background as a private chef. Alix came out of BuzzFeed's Tasty video operation with a decade of food content production behind her.
They asked for 150,000 dollars for 10 percent of the company, a modest ask built around a genuinely differentiated product made from organic fruits, vegetables, sea algae, and fermentation rather than soy or wheat gluten, the base of most plant based seafood on the market.
The Deal, and the Comment That Followed It
Daniel Lubetzky, the Kind Snacks founder, made the offer, opening at 150,000 dollars for 40 percent before the founders negotiated him down to 30 percent. That deal closed. What happened in the room afterward became its own story: Kevin O'Leary passed on the deal with a comment that it was about money, not identity, a remark aimed at the founders being a gay couple that set off a wave of coverage and debate about how investors evaluate women and women of color founders. The clip and the fallout outlived the pitch itself in terms of public attention, with the company's cooking videos and the controversy combining to push its social following toward 3 million.
On the business side, Fysh Foods ran a B2B model from the start rather than chasing grocery shelf space. Frozen plant based fillets went to caterers and restaurants, with wholesale sales concentrated in Los Angeles. Between 2023 and the most recent tracking available, the company reported roughly 50,000 dollars in wholesale revenue, production costs around 4 dollars a unit against a wholesale price of 10 to 13 dollars, with sashimi grade cuts fetching 20 to 40 dollars.
Fysh Foods net worth in 2026
Shark Tank tracking sites pegged Fysh Foods' estimated net worth at roughly 665,000 to 700,000 dollars as of 2025, a figure derived from the Lubetzky deal terms and the company's modest wholesale revenue rather than any audited valuation. Now that the brand has folded into City Roots Hospitality, that standalone number no longer really applies. There is no independent Fysh Foods balance sheet to point to anymore. The plant based seafood technology has value, presumably enough that a restaurant group wanted to absorb it, but no public figure attaches to that transaction, and nothing here should be read as an estimate of what City Roots itself is worth.
Where Things Stand Now
Season 16, a deal with Daniel Lubetzky at 150,000 dollars for 30 percent, a B2B wholesale business limited mostly to one city, and a very public dust up with Kevin O'Leary. That is the arc. The company never scaled into the kind of national retail presence that a Shark Tank appearance sometimes buys a founder, and by 2026 it has stopped operating as a brand you or I can order from at all.
What it became instead is a captive product line inside a hospitality group's kitchen, which is a real outcome and arguably a stable one, just not the one most people searching this question are hoping to find. If you came here wanting to buy Fysh Foods for your own kitchen, the honest answer is that door shut, and the only way to taste what Zoya and Alix built now is to eat at one of City Roots Hospitality's restaurants.
Where to buy Fysh Foods
Still selling as of March 7, 2026. Check today's price and availability.
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See the full Fysh Foods deal breakdown and term sheet →
