Product Update
Is Fire Fighter 1 Still in Business? (2026 Update)
Is Fire Fighter 1 from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Fire Fighter 1 today.
As an Amazon Associate I earn from qualifying purchases.
Bianca Wittenberg pitched a device meant to save homes from wildfires, a fire hose that hooks up to a residential pool pump and turns thousands of gallons of pool water into a home defense system. It is one of the more genuinely useful products to walk into the Tank in recent seasons, and the deal that followed came apart for a reason that has nothing to do with the product working.
The Short Answer
Yes, FireFighter1 is still in business, selling directly through its own channels rather than through a shark's backing. Sales have grown substantially since the episode aired, including reruns continuing to drive spikes in orders.
It does not sell on Amazon according to the fact sheet here. The product line is sold direct alongside partnerships with pool companies.
The Shark Tank Pitch
FireFighter1 appeared in Season 14, Episode 8, in the category of fire fighting systems, out of California. Wittenberg asked for 150,000 dollars for 15 percent equity, pitching a fire hose system that connects to an existing pool pump and gives homeowners access to thousands of gallons of water to protect their property in the event of a wildfire, a system with obvious relevance in fire-prone parts of the country.
The Deal That Fell Through Over Trademark Concerns
Mark Cuban and Lori Greiner offered 150,000 dollars for 25 percent equity. Wittenberg countered at 20 percent, but the sharks held their position, and she ultimately accepted their original 25 percent offer on air.
The deal never closed. Wittenberg has said the reason was unusual: legal concerns tied to the sharks being formally associated with a company whose name contains the word fire. Rather than fight that battle, Cuban and Greiner stepped back from the equity stake, though both reportedly continued offering informal support and resources to the company afterward, even without a signed deal.
That is a genuinely unusual reason for a deal to collapse. Most fallen-through Shark Tank deals die in ordinary due diligence disputes over financials or terms. A name-based liability concern involving a fire safety product and investors who did not want their own brands legally tied to the word fire in a corporate filing is a more specific and less common story, and it says something about how closely lawyers scrutinize the fine print once cameras stop rolling.
FireFighter1 net worth in 2026
There is no confirmed net worth figure published for FireFighter1, and given how recent this pitch is relative to the others on this site, there is limited independent tracking coverage to draw a revenue estimate from either. What is documented is that the company hit its first 100,000 dollar sales month in 2024 and saw roughly a 300 percent surge in sales in the period following the episode airing, including additional spikes tied to reruns. That growth trajectory suggests a business scaling quickly, but a specific dollar valuation would not be honest to state without a source, so none is given here.
Where Things Stand Now
Even without the Cuban and Greiner investment landing, FireFighter1 kept building. The company priced its core products at 499 dollars for a 50-foot unit and 399 dollars for a 100-foot unit, launched a Barricade Fire Gel Upgrade to expand what it offers alongside the hose system, and built a channel partnership model with pool companies that pays a 20 percent commission on sales, turning pool installers into a built-in sales force for a product that only makes sense if you already have a pool pump.
The stated goal going forward is getting a FireFighter1 unit installed at every pool in high wildfire risk areas, along with developing an automatic perimeter sprayer system as a next-generation product. For a deal that fell apart over a dispute about trademark association with the word fire, this is a company that has kept its momentum and its name.
Wittenberg has also leaned into the reruns as an ongoing marketing channel rather than treating the original air date as the only moment that mattered, with reported sales spikes tied specifically to episodes airing again in syndication. That is a smart read of how Shark Tank actually drives sales over time; the original broadcast is rarely the only wave of exposure a product gets, and companies that plan around the rerun cycle tend to capture more of that long tail than ones that treat the premiere as a single event.
Given the direct relevance of the product to a genuine and growing risk, homes near wildfire-prone areas losing water access exactly when they need it most, this is one of the more mission-driven pitches to come out of recent seasons, and the honest post-show story so far is one of a company still building rather than one that has proven or disproven itself either way.
Where to buy Fire Fighter 1
Still selling as of February 26, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Fire Fighter 1 deal breakdown and term sheet →
