Fire Fighter 1
DealFire fighting systems
Fire Fighter 1 is a fire fighting systems that got its big break on Shark Tank in Season 14, and convinced Mark Cuban and Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 15%
- Offered equity
- $1M
- Sought valuation
- $150K
- Deal amount
- 25%
- Deal equity
- $600K
- Deal valuation
Founder Bianca Wittenberge stepped onto the carpet in Season 14, Episode 8 in the episode that aired December 2, 2022. Fire Fighter 1, the fire fighting systems, pitched in the Other category, one of 39 other businesses to brave the Tank across all 17 seasons.
The ask was $150,000 for 15% of the company, an implied valuation of $1M.
Mark Cuban and Lori Greiner teamed up at $150,000 for 25% equity. That priced the company at $600K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 14 saw 87 pitches, and 62 of them closed a deal on air. In the Other category overall, roughly 69% of pitches have landed a shark across the show's history.
Is Fire Fighter 1 still in business?
Read our 2026 update on where the company is now.
Sold on Fire Fighter 1?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Fire Fighter 1?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Fire Fighter 1 get a deal on Shark Tank?
Yes. Fire Fighter 1 closed a deal for $150,000 in exchange for 25% equity, with Mark Cuban and Lori Greiner.
Which shark invested in Fire Fighter 1?
Mark Cuban and Lori Greiner invested in Fire Fighter 1 ($150,000 total as aired).
What season of Shark Tank was Fire Fighter 1 on?
Fire Fighter 1 appeared in Season 14, Episode 8, which aired December 2, 2022.
How much was Fire Fighter 1 asking for on Shark Tank?
The founders asked for $150,000 for 15% of the company, a $1M valuation.
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