Product Update
Is Firdgetland Still in Business? (2026 Update)
Is Firdgetland from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Firdgetland today.
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You will not find a company called Firdgetland if you search for it directly. The name on the storefront, the trademark filings, and the founder's own branding all say Fidgetland, and that small typo is exactly why people land on this page confused about whether the business is even real, let alone still open. It is real, it is still selling, and the fidget spinner craze that made it famous back in 2017 turned out to be the least interesting part of its story.
The Short Answer
Fidgetland is still in business in 2026, nearly a decade after the fidget spinner fad it rode onto Shark Tank came and went. Founder Jason Burns kept the company alive after the toy category most people associated with it basically evaporated by 2018, which is the part of this story that actually matters.
You can still buy directly from fidgetland.com, and the brand has a real retail footprint beyond its own site, including gift shops and specialty stores that stock its rings and fidget tools.
The Shark Tank Pitch
Burns pitched Fidgetland in Season 9, Episode 3, right at the peak of the spinner craze in 2017, coming out of Arizona. He asked for 50,000 dollars for 10 percent equity, a number that valued the young company at half a million dollars while every toy aisle in the country was suddenly stocked with spinning gadgets.
The category was a gold rush and everyone knew it, spinners least of all the sharks. Barbara Corcoran saw something durable underneath the fad anyway.
The Deal That Got Done
Barbara made the deal, but not on the terms Burns walked in with. She put up the full 50,000 dollars he asked for and took 20 percent equity instead of the 10 he offered, doubling her stake in exchange for the check.
That is a familiar shape for a Shark Tank deal. The dollar figure stays intact for the founder's story, and the shark's ownership grows. Barbara's read on Fidgetland was that the underlying product, tools that help people focus or manage anxiety through repetitive motion, would outlast the spinner trend even if spinners themselves did not.
Surviving the Spinner Bust
Most fidget spinner companies from 2017 do not exist anymore. The category was a viral toy moment, and viral toy moments collapse fast once every gas station and dollar store is selling the same plastic gadget for two dollars. Fidgetland avoided that fate by not staying a spinner company.
In the first month after the episode aired, the business reportedly sold more than 20,000 units, a spike that could have been the whole story if Burns had just ridden it out. Instead he rebuilt the brand around a broader message: fidget tools as a legitimate aid for focus and anxiety, not a toy fad. He started branding himself publicly as "The Fidget Man," leaned into partnerships with schools and mental health organizations, and worked with occupational therapists to give the product line clinical credibility instead of novelty-store credibility.
That repositioning is the difference between a company that lived and died with a 2017 trend and one that is still selling rings and fidget tools in 2026. The product line expanded well past the original interlocking rings into DIY kits, custom orders, and a wider range of textures and styles built for quieter, more discreet use in classrooms and offices.
Fidgetland net worth in 2026
Shark Tank tracking sites place Fidgetland's current annual sales at roughly 1 million dollars, a figure attributed to post-show reporting rather than any audited company filing, since Fidgetland is a private business that does not publish financials. Take that as a directional estimate, not a precise number.
There is no independently verified net worth figure for the company or for Jason Burns individually as of 2026. What is verifiable is that a product built around a 2017 fad is still generating real revenue nine years later, through direct sales, retail placement, and a marketing strategy built on education rather than novelty. That alone puts it ahead of nearly every other spinner-era company that pitched sharks that same season.
Where Things Stand Now
Here is the recap. Fidgetland pitched in Season 9 out of Arizona in the middle of the fidget spinner boom, asked for 50,000 dollars for 10 percent, and closed with Barbara Corcoran at that same 50,000 dollars for 20 percent.
Nine years later, the business has outlived the trend that built it by turning into something else: a focus and anxiety product line with school partnerships, therapist collaborations, and its own direct website. If you came here worried this was another spinner casualty, it is not. Fidgetland made it through the bust that killed most of its category, and it is still selling today.
Where to buy Firdgetland
Still selling as of February 25, 2026. Check today's price and availability.
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See the full Firdgetland deal breakdown and term sheet →
