Product Update
Is EZ VIP Still in Business? (2026 Update)
Is EZ VIP from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy EZ VIP today.
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EZ VIP promised something nightlife has always struggled to deliver reliably: guaranteed VIP access and table service at exclusive clubs, booked through an app instead of a relationship with a promoter. Founder Alashe Nelson even got Daymond John to deliver Pitbull as the company's celebrity spokesperson. It still did not survive.
This is one of the oldest companies covered on this site, having pitched all the way back in Season 3, and enough time has passed that its full arc, launch, celebrity partnership, expansion, and eventual shutdown, is now visible in a way it would not be for a more recent pitch.
The Short Answer
No, EZ VIP is not in business anymore. The company dissolved years ago, with its website going dark and its social media activity ceasing around 2015.
There was never an Amazon listing to check here, since this was a booking platform and app, not a physical product.
If you are trying to book VIP nightlife access today, this is not a company you can still reach, and there is no successor brand or acquirer that appears to have picked up the concept where Nelson left off.
The Shark Tank Pitch
EZ VIP appeared in Season 3, Episode 1, which aired January 20, 2012, pitching out of Miami, Florida in the media and entertainment category. Nelson came in with 250,000 dollars in total sales already booked, including 70,000 dollars generated specifically from Miami operations, and asked for 150,000 dollars for 15 percent equity.
The Deal That Got Done
Mark Cuban and Daymond John teamed up on the investment, putting in 150,000 dollars together for 30 percent equity, double the equity Nelson had originally offered. As part of the partnership, Daymond John used his industry connections to bring in Pitbull as a celebrity spokesperson for the brand, which generated real media buzz and helped fuel an expansion push into New York and Las Vegas.
This was Season 3, Episode 1, the very first episode of that season, which means EZ VIP got a premium spot in the broadcast calendar that a lot of companies would kill for. A season premiere pulls a bigger, more engaged audience than a mid-season episode, and Nelson had that advantage on top of two sharks and a spokesperson with genuine international name recognition.
EZ VIP net worth in 2026
There is no net worth to report for EZ VIP in 2026 because the company is no longer operating. Public tracking lists no revenue figures for the business past its dissolution around 2015, and there is nothing to estimate a current valuation from. That is the honest answer for a company that shut down roughly a decade ago rather than a gap in available research.
What Went Wrong
Even with a celebrity spokesperson and two sharks behind it, EZ VIP ran into a structural problem: nightlife VIP access has always run on personal relationships between promoters, doormen, and regular clients, not on a standardized digital booking layer. A platform promising guaranteed access across multiple cities had to actually deliver that access consistently at clubs it did not control, and that proved hard to scale even with Pitbull's name attached to the brand.
The expansion into New York and Las Vegas that followed the Pitbull partnership does not appear to have solidified into a lasting multi-city business. By around 2015, the website had gone dark and social accounts had stopped posting, the pattern that usually marks a quiet shutdown rather than a formal, publicized closure.
Where Things Stand Now
If you are searching for this company hoping to book VIP nightlife access through an EZ VIP app today, that option does not exist. The company is a decade-old Shark Tank cautionary tale about how hard it is to digitize a business that runs on relationships, celebrity endorsement and two shark investors included.
It is also a reminder that a strong pitch, a season premiere slot, two sharks, and a global celebrity spokesperson are not, on their own, enough to overcome a business model mismatched to its industry. Plenty of companies from Season 3 have folded quietly with none of those advantages. EZ VIP had nearly every advantage a Shark Tank company can have and still could not turn nightlife access into a durable, multi-city digital platform.
For anyone researching this one out of curiosity about the Pitbull connection specifically, that partnership appears to have been real and did generate coverage at the time, but it did not translate into the kind of lasting operational traction that keeps a website online a decade later.
Where to buy EZ VIP
Still selling as of February 23, 2026. Check today's price and availability.
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See the full EZ VIP deal breakdown and term sheet →
