Product Update
Is Everything Legendary Still in Business? (2026 Update)
Is Everything Legendary from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Everything Legendary today.
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Everything Legendary is a Black-owned, vegan meat brand that started as a burger for a founder's own mother and turned into a national retail presence in Target, Walmart, Kroger, and Whole Foods. It landed one of the more high-profile deals of Season 12, and it is very much still selling.
The Short Answer
Everything Legendary is still in business and expanding its product lineup well past the original burger. The brand is not listed as selling on Amazon per the fact record here, which makes sense for a fresh and frozen plant-based food product that depends on cold-chain grocery retail rather than shippable e-commerce.
The Shark Tank Pitch
Founder Duane Cheers pitched his vegan-friendly, meat-free burger in Season 12, Episode 15, asking for 300,000 dollars for 10 percent equity. His pitch built on a personal story about developing the recipe to win over his own mother, a detail that resonated with the panel.
The Deal That Got Done
Mark Cuban made the offer: 300,000 dollars for 22 percent equity, more than doubling the original 10 percent stake in exchange for the capital. Cuban's stated vision going in was to get Everything Legendary into local cloud kitchens for delivery through DoorDash and Uber Eats, sidestepping the expensive freezer space and frozen shipping logistics that plague most plant-based food startups.
The strategy shifted quickly once the sales numbers came in. The company sold 1.7 million dollars worth of burgers within four months of the episode airing, a pace that made brick-and-mortar retail expansion, not delivery kitchens, the more obvious next step.
Everything Legendary net worth in 2026
There is no single, independently confirmed net worth figure published for Everything Legendary as a private company, but there are hard revenue milestones to anchor an honest picture: 1.7 million dollars in sales within four months of airing, and the 10 million dollar mark reached roughly a year after that.
The company also raised a 6 million dollar Series A round in 2022, which included a follow-on investment from Cuban, giving the business institutional funding on top of its retail growth. Multiplying revenue by a category-typical multiple to produce a valuation would be speculation, so this article will not do that. What is verifiable is that Everything Legendary has scaled from a home recipe to a company with meaningful national retail distribution and institutional investors, which is a rare outcome among Season 12's roughly two dozen products.
National Retail and a Live Nation Deal
The product line has grown well past the original burger. The company's current lineup includes plant-based dragon 'wyngz' made from wheat flour and pea protein mince, extending the brand from a single hero product into a broader plant-based meat replacement line, and it is now stocked in Target, Walmart, Safeway, Giant, Whole Foods, Publix, and over 1,000 stores under the Kroger banner. That kind of multi-chain, national grocery footprint is one of the harder outcomes to achieve in the plant-based food category, where shelf space is limited and competition from both established meat alternative brands and traditional grocery private labels is intense.
One of the more unusual partnerships in the company's history is an equity deal with Live Nation, under which Everything Legendary products are served at music festivals around the country, a distribution channel almost none of its plant-based competitors have secured. Festival concessions represent a high-volume, high-visibility sales channel that also functions as ongoing brand marketing, putting the product directly in front of large crowds who might never encounter it in a grocery aisle.
Founder Duane Cheers has continued to lean into the company's origin story in press coverage, framing Everything Legendary as a Black-owned food brand built to prove that plant-based products can taste good enough to win over even a skeptical home cook, the mother whose approval the original recipe was built around. That founder-story consistency across years of coverage suggests a team still actively managing its public narrative rather than one that has gone quiet after an initial press cycle.
Where Things Stand Now
Everything Legendary pitched in Season 12 and closed a deal with Mark Cuban for 300,000 dollars at 22 percent equity, then grew from 1.7 million dollars in sales within four months of airing to 10 million dollars roughly a year later, backed by a 6 million dollar Series A in 2022.
Today the brand sits on shelves at Target, Walmart, Kroger, Whole Foods, Publix, Safeway, and Giant, with an equity partnership feeding festivals through Live Nation. If you came here to check whether the vegan burger company from Season 12 survived, it did, and it now looks like one of the season's clearer success stories.
Where to buy Everything Legendary
Still selling as of February 21, 2026. Check today's price and availability.
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See the full Everything Legendary deal breakdown and term sheet →
