Product Update
Is Duzter Hockey Still in Business? (2026 Update)
Is Duzter Hockey from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Duzter Hockey today.
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A father-son team named Martin had a guest shark try to slice through a pool noodle with a skate blade, first bare, then wrapped in their protective fabric, to prove their cut-resistant hockey gear actually works. Mark Cuban bought in on the spot, and Duzter Hockey has been building on that moment ever since.
The Short Answer
Yes, Duzter Hockey is still in business. The cut-resistant protective undergarments for young hockey players are sold directly through the company's website at duzter.com, with an active Instagram presence under the handle duzterhockey continuing to promote the product to the youth hockey community.
This remains a small, specialized sports equipment company rather than a mass-market brand, which fits the niche it was built to serve in the first place.
The Shark Tank Pitch
Duzter Hockey appeared in Season 16, Episode 14, pitched by father-son founders Martin E. and Martin A. Negron. The product is Level A5 certified, polymer-based protective gear designed to resist skate blade cuts, a real safety concern in youth hockey where unprotected falls can lead to serious lacerations.
The founders asked for 200,000 dollars for 10 percent equity, and the on-air demonstration, having guest shark Rashaun Williams attempt to cut through pool noodles both unprotected and wrapped in the Duzter material, was built specifically to make the safety case impossible to argue with.
The Deal That Got Done
Mark Cuban offered the full 200,000 dollars the founders asked for, but structured the deal for 20 percent equity, double what was originally on the table, and made clear there would be no counteroffers or further negotiation on that number.
The Negrons accepted the flat offer rather than pushing back, securing Cuban as their investor and, more importantly for a niche youth sports brand, gaining access to his broader retail and business network for future distribution conversations.
Cuban's willingness to double the equity ask without negotiating is a pattern worth recognizing across his deals: he tends to name a number once, based on his own read of the risk, and let the founders decide whether to take it rather than working through a long back-and-forth on air.
Growth From a Small Base
Before the show, Duzter Hockey had built up roughly 326,000 dollars in lifetime sales over about two years, split between direct-to-consumer orders and sales through hockey pro shops. Manufacturing cost ran around 26 dollars per youth shirt, sold at retail for 85 dollars, a margin structure typical of specialized protective sports gear rather than mass-market apparel.
Since the episode aired, the company has reported increased social media engagement and website traffic, consistent with the kind of bump most Shark Tank appearances generate, though there is no confirmed post-show revenue figure published beyond the general engagement increase.
Duzter Hockey net worth in 2026
Shark Tank tracking estimates place Duzter Hockey's current net worth somewhere between 1.5 million and 2 million dollars as of 2025. That range is derived from the company's pre-show sales trajectory and Cuban's equity investment rather than from any confirmed post-show financial disclosure.
Given how small and specialized this product category is, cut-resistant gear for youth hockey players specifically, a net worth in that range is plausible for a real, operating business, but there is no more precise or audited figure available to cite.
Where Things Stand Now
Duzter Hockey is still operating as a small, focused protective gear company, still selling direct through its own site, and still backed by Mark Cuban's investment. It has not become a mainstream hockey brand, but it did not need to in order to survive; the youth hockey safety niche it targets is real and ongoing.
If you are searching this page because your kid plays hockey and you saw the pitch, the product is still sold and shipping today.
The Level A5 cut-resistance certification is also worth noting for anyone comparison shopping this category. That is an actual industry safety standard, not a marketing phrase, and it is part of why the pool noodle demonstration on the show worked as proof rather than as a gimmick. A father-son team building safety gear for a sport their own kids played is a specific enough origin story that it has held up well against copycats entering the same space.
Where to buy Duzter Hockey
Still selling as of February 17, 2026. Check today's price and availability.
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See the full Duzter Hockey deal breakdown and term sheet →
