Product Update
Is Coco Jack Still in Business? (2026 Update)
Is Coco Jack from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Coco Jack today.
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Dave Goodman brought a coconut opening tool to the Tank out of Austin, Texas, in Season 6, and Mark Cuban liked it enough to write a check on the spot. The product itself impressed the sharks in the room. It did not impress the market for long enough to keep the company alive.
The Short Answer
No, Coco Jack is not still in business. The company shut down around 2017, roughly two years after its Season 6 appearance, and there is no current storefront selling the product under the Coco Jack name.
This is a case where the Shark Tank pitch itself looked like a clear win, a working product, a strong demo, and a deal with one of the show's most active investors, but the business could not translate that into a sustainable company.
The Shark Tank Pitch
Goodman pitched Coco Jack as a kitchen tool built to solve the genuinely annoying problem of opening a fresh coconut without a machete. He asked for 125,000 dollars for 10 percent of the company, valuing it at 1.25 million dollars, a confident number for a single SKU kitchen gadget.
The coconut category itself was heating up around the time of Coco Jack's pitch, with coconut water brands landing major retail deals and raising the profile of coconut products generally. Goodman's pitch leaned on that timing, positioning the tool as the thing that let ordinary consumers access fresh coconut at home rather than relying on pre-packaged coconut water or meat.
The Deal That Got Done
Mark Cuban made the deal, taking 25 percent of the company for the 125,000 dollars Goodman asked for, structured in some reporting as convertible debt carrying a 7 percent interest rate rather than a straight equity swap. That structure is notably different from most on air Shark Tank deals, which are almost always priced as equity, and it suggests Cuban wanted downside protection on a product he liked but was not fully convinced would scale.
That caution turned out to be reasonable. Sales reportedly picked up after the episode aired, with some coverage describing an expanded product line in the immediate aftermath, but the growth did not hold.
Cuban has talked in other contexts about preferring convertible notes over straight equity when he likes a founder's product but wants more certainty around repayment if the business does not scale the way the pitch promised. That preference lines up with how the Coco Jack terms are described in post-show reporting, and it suggests Cuban's read on the company's risk profile going in was more cautious than his on-air enthusiasm let on.
Coco Jack net worth in 2026
There is no net worth to report for Coco Jack today. The company shut down around 2017 and has had no reported revenue or operations since, so there is nothing left to value. The only dollar figures on record are historical: the 1.25 million dollar valuation implied by the original ask, and whatever portion of the 125,000 dollar convertible note Cuban may or may not have recovered before the shutdown, which is not publicly documented.
Any current valuation quoted for Coco Jack should be treated as inaccurate, since a company with no operations for close to a decade has no ongoing net worth by definition.
Where Things Stand Now
Coco Jack asked for 125,000 dollars at a 1.25 million dollar valuation, got Mark Cuban to fund it on a structure closer to convertible debt than straight equity, and folded around 2017. A strong demo and a name brand shark were not enough to keep a single product kitchen gadget company alive past its second or third year.
If you are here looking for a Coco Jack to buy, the product is not currently manufactured or sold by the original company. This one is a clean case of a deal that closed and a business that still did not make it.
Two years is a short runway even by Shark Tank standards, and it puts Coco Jack in company with a cluster of single-SKU kitchen gadgets from the same handful of seasons that generated strong on-air moments but could not build the repeat-purchase or retail-expansion base needed to survive past the initial wave of curiosity buyers.
Kitchen gadget companies built around a single mechanical tool face a specific ceiling that broader food and beverage brands do not: once a customer owns the tool, they generally do not need to buy a second one, so growth depends entirely on reaching new customers rather than repeat purchases from existing ones. Coco Jack's roughly two-year run fits the pattern of a product that found an initial wave of buyers through the Shark Tank bump and then struggled to keep finding new ones once that wave passed.
Where to buy Coco Jack
Still selling as of February 6, 2026. Check today's price and availability.
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See the full Coco Jack deal breakdown and term sheet →
