Product Update
Is Chord Buddy Still in Business? (2026 Update)
Is Chord Buddy from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Chord Buddy today.
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Travis Perry built ChordBuddy to solve a specific problem: beginners quit guitar because their fingers cannot yet form real chords. The clip on gadget he pitched in Dothan, Alabama does the finger placement for you while you learn the strumming pattern, and more than a decade after his Shark Tank episode aired, the company is still shipping that same idea out of the same small Alabama town.
The Short Answer
Yes, ChordBuddy is still in business. The company runs its own e-commerce site directly out of Dothan, Alabama, the same city listed in its original pitch, and the storefront is live with working checkout, current pricing, and a full product catalog rather than a stale landing page.
The flagship ChordBuddy Guitar Learning System currently sells for 44.95 dollars, marked down from 54.95, and the company has since built out a Ukulele All-In-One Learning System priced at 139.95 dollars along with guitars, songbooks, and video lesson bundles. There is no indication the product sells through Amazon, so the direct site and its listed retailer network are the way to buy it.
The Shark Tank Pitch
ChordBuddy appeared in Season 3, Episode 3, which aired in December of 2011, one of the earlier product pitches in the show's history. Travis Perry pitched from Dothan, Alabama, asking for 125,000 dollars in exchange for 10 percent of the company.
The pitch centered on a real pain point every beginning guitarist knows. Most people quit in the first few weeks because pressing down on steel strings hurts and getting a clean chord takes weeks of callus building. ChordBuddy's clip on device removed that barrier entirely, letting a total beginner play a recognizable song on day one.
The Deal That Got Done
Robert Herjavec made the deal, and he paid more than what was asked. Perry walked in wanting 125,000 dollars for 10 percent. He walked out with 175,000 dollars for 20 percent, a bigger check paired with a bigger equity stake for the shark.
Herjavec's endorsement has stuck around in ChordBuddy's own marketing years later. The company's current site still features praise attributed to him alongside country artists T. Graham Brown and John Rich, which suggests the relationship outlasted the episode itself rather than fading once the check cleared.
Chord Buddy net worth in 2026
Shark Tank tracking sites that follow the show's alumni list ChordBuddy as an ongoing, profitable small business, but none of them publish a rigorous, sourced net worth figure for the company, and Perry has not disclosed revenue publicly in recent years. Given the company still operates a functioning storefront with multiple product lines and a listed corporate headquarters more than fourteen years after its air date, it is reasonable to describe it as a durable, modestly sized direct to consumer business rather than a runaway hit.
Treat any specific dollar figure you see attached to ChordBuddy's net worth with skepticism unless it cites a primary source. The honest answer is that the company is alive and selling, which is itself the more useful signal than an unverifiable number.
Where Things Stand Now
Fourteen plus years removed from a Season 3 handshake, ChordBuddy is still headquartered in Dothan, Alabama, still selling the original clip on learning device, and has expanded into ukulele instruction and accessory bundles along the way.
That kind of longevity is unusual for a Shark Tank product. Most single-product pitches from the show's early seasons have long since disappeared. ChordBuddy did the opposite: it kept its founder, kept its headquarters, and kept adding to its catalog instead of fading out after the initial ratings bump.
Why It Held On
Part of the answer is category choice. A learning tool that solves a beginner's single biggest frustration, sore fingers and clumsy chord shapes, has a built in reason to exist as long as people keep buying guitars for their kids or for themselves as a New Year's resolution. That is a renewing customer base rather than a one time fad purchase.
The other part is that Perry did not stop at one product. Adding the ukulele system and a library of instructional video content gave the company more than a single SKU to lean on, which matters when a business's entire identity started with one gadget that appeared on television for roughly four minutes back in 2011.
Where to buy Chord Buddy
Still selling as of February 3, 2026. Check today's price and availability.
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See the full Chord Buddy deal breakdown and term sheet →
