Product Update
Is Chirps Still in Business? (2026 Update)
Is Chirps from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Chirps today.
As an Amazon Associate I earn from qualifying purchases.
Chirps pitched cricket protein chips to the sharks back when the idea of eating insects still made most people squirm, and nearly a decade later the company has grown well past its original snack. If you are wondering whether cricket flour ever caught on, here is the actual answer.
The Short Answer
Yes, Chirps is still in business, and it is more than just chips at this point. The company sells directly through eatchirps.com, an active, functioning e-commerce site with a shopping cart, multi-currency checkout, and a wholesale program, on top of retail distribution in physical stores.
The Shark Tank Pitch
Founders Laura D'Asaro and Rose Wang pitched Chirps in Season 8, Episode 14, which aired January 26, 2017. The product was originally a line of tortilla-style chips made with cricket flour, positioned as a high-protein, sustainable alternative to conventional snack food, based out of California.
They asked for 100,000 dollars for 7 percent equity.
The Deal That Got Done
Mark Cuban made the deal, offering 100,000 dollars for 15 percent equity, more than double the equity stake the founders had originally offered. D'Asaro and Wang took it, betting that Cuban's backing and reach would outweigh giving up the extra ownership.
What Happened After the Episode
Chirps did not stay a one-product company. The founders expanded the line well beyond the original chips to include cupcake and cookie baking mixes made with cricket flour, whole roasted crickets sold as a standalone snack, and straight cricket protein powder for the fitness and supplement crowd.
Distribution grew alongside the product line. Chirps reported landing shelf space in more than 1,000 stores nationwide, including a chain-wide placement across every Vitamin Shoppe location, a meaningful retail win for a novel food category that a lot of buyers were initially skeptical of. Reported annual revenue has been cited in the range of roughly 1 million dollars.
Chirps net worth in 2026
There is no independently audited net worth figure published for Chirps as of 2026. The most concrete financial detail available from Shark Tank tracking coverage is the roughly 1 million dollar annual revenue figure tied to the company's broader product expansion, sourced to Shark Tank update coverage rather than a filed financial statement. Beyond that revenue estimate, any specific net worth number attached to Chirps or its founders online is unverified and should be read as speculation, not a confirmed figure.
Where Things Stand Now
Chirps pitched in Season 8 for 100,000 dollars at 7 percent, took Mark Cuban's counter of the same cash for 15 percent, and used that backing to grow from a single chip product into a full cricket-protein food line sold in over 1,000 stores including every Vitamin Shoppe.
The company's own site is live and actively taking orders today. If you found this page wondering whether the cricket chip idea from Shark Tank actually stuck around, it did, and it grew into more than chips.
Laura D'Asaro and Rose Wang's original pitch leaned hard on sustainability and nutrition, cricket protein requires a fraction of the land and water that conventional livestock protein does, and that framing has aged well as consumer interest in alternative protein sources has grown steadily since 2017 rather than fading as a fad. The 2010s wave of insect-protein startups was crowded, and a lot of competitors in that space quietly folded; Chirps outlasting most of them and expanding its catalog rather than shrinking it is a meaningful signal in a category where novelty wears off fast.
The Vitamin Shoppe placement in particular says something about how the brand repositioned itself over time, moving from a snack-aisle novelty pitch to a supplement and nutrition-store product with the protein powder line, a smarter long-term retail lane than fighting for shelf space against every other tortilla chip brand in the country. That kind of category repositioning after a Shark Tank deal is exactly the sort of pivot that separates companies that survive years past their air date from the ones that quietly disappear.
It also helps that the founders never pretended the cricket flour idea would be an easy sell. Part of the original pitch was built around getting past the squeamishness factor head on, framing crickets as a farming and sustainability story rather than trying to hide the ingredient. That same direct approach shows up on the current site, which leads with the protein and sustainability angle rather than burying it, suggesting the brand has stayed consistent to its original positioning rather than watering it down to chase a broader, less committed audience.
Where to buy Chirps
Still selling as of February 3, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Chirps deal breakdown and term sheet →
