Product Update
Is Chirp Still in Business? (2026 Update)
Is Chirp from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Chirp today.
Most of us treat back pain like weather. Something that happens to us, that we complain about, that we wait out. Then somebody rolls out onto a stage holding a glorified gym wheel and tells a room full of millionaires that this little ring of foam can fix the thing your chiropractor keeps billing you for. That somebody was Chirp, and the wheel in question became one of the more memorable pitches in Shark Tank's twelfth season. The obvious question, years on: is Chirp still rolling, or did it deflate the moment the cameras shut off?
The short version, for anyone who wants to stop reading and go straighten their spine: yes. Chirp is still in business and still selling its products today. Now let me back up and explain how it got there.
What Chirp Actually Pitched
Chirp makes an exercise wheel designed for back pain relief. If you have spent any time on the internet feeling your lower back seize up at a desk, you have probably been served an ad for something exactly like this. The product is simple in the way the best Shark Tank products tend to be: you lie on it, you roll, your spine does the thing it has been begging you to let it do, and you make an involuntary noise that frightens the dog.
The company appeared in Season 12, Episode 3. Simple premise, clean demonstration, and the kind of product the Sharks can immediately understand because they, too, have backs that hate them. That clarity matters. Sharks fund things they can picture on a shelf, and a wellness device with a visible problem-and-solution loop is an easy story to tell.
The Deal: Lori Greiner Bites
Here is where the numbers get interesting. Chirp came in asking for 900,000 dollars in exchange for 2 percent equity. That is an aggressive ask. Two percent equity for nearly a million dollars implies a valuation north of 40 million, which is the sort of figure that usually makes a Shark squint, fold their arms, and start a sentence with 'Let me tell you why this concerns me.'
Instead, Lori Greiner took it, with a small adjustment. The final handshake was 900,000 dollars for 2.5 percent equity. Half a point more than the founders wanted to give, which by Shark Tank standards is practically a rounding error. Most entrepreneurs walk out having surrendered double-digit chunks of their company. Chirp walked out having protected almost all of it, with the Queen of QVC attached to its name.
And Lori is not a random matchup here. She has built a career on exactly this kind of product: tangible, demonstrable, mass-market household items that move on television. A back-pain wheel you can show working in fifteen seconds is squarely in her wheelhouse. The fit was so clean it almost felt rehearsed, which in the best deals it sort of is, because both sides know who they are.
So, Is Chirp Still in Business in 2026?
Yes. Plainly, verifiably, still-here yes. Chirp continues to sell its products today, which already puts it ahead of a depressing number of companies that got their televised handshake and then quietly vanished into the where-are-they-now graveyard. A Shark deal is a spotlight, not a guarantee, and plenty of brands have learned that the hard way. Chirp is not one of them.
If you want to buy one, you go to the source. Chirp runs its own website and sells direct to customers there. It does not, notably, lean on Amazon as a sales channel the way a lot of its Shark Tank peers do. That is a deliberate choice with real tradeoffs. Selling direct means you own the customer relationship, the email list, the pricing, and the margins, instead of handing a slice of all of it to a marketplace that could decide to clone your product next quarter. It also means you have to earn every visit yourself rather than borrowing someone else's foot traffic. For a brand built on repeat wellness purchases and a recognizable name, owning that channel is the smarter long game.
What makes Chirp a tidy little case study is that none of this required a dramatic third-act reinvention. There was no pivot to an unrelated category, no rebrand to escape a scandal, no panicked search for a new identity. The thing that worked on the show is the thing that still works now: a simple physical product that solves a specific, universally annoying problem, sold by a company that kept doing the obvious thing competently. That is rarer than it sounds.
The Takeaway
Chirp is the kind of Shark Tank story that does not make for a thrilling documentary, and that is exactly the point. It got a strong deal on favorable terms with the right Shark, held onto nearly all of its equity, and then went and did the unglamorous work of selling a good product to people who needed it. No fireworks. Just a company that is still standing, still rolling, and still happy to take your money in exchange for a slightly less miserable lower back.
If your spine has been filing complaints lately, the wheel that charmed Lori Greiner is still very much available.
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Where to buy Chirp
Still selling as of June 24, 2026. Check today's price and availability.
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See the full Chirp deal breakdown and term sheet →
