Product Update
Is Byoot Company Still in Business? (2026 Update)
Is Byoot Company from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Byoot Company today.
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Byoot Company walked onto Shark Tank in Season 12 selling button-up swimwear designed to solve a real problem for new and nursing mothers who wanted a suit they could actually get in and out of easily. Search for the brand today and you will not find swimsuits at all. You will find a corporate gifting company selling Italian-style cooking class boxes, and that pivot is the real story here.
The Short Answer
Yes, a business under the Byoot Company name is still operating, but it is not the swimwear company that pitched on Shark Tank. Founder Elyce rebuilt the brand into a corporate gifting business, now selling branded cooking-experience boxes rather than button-up swimsuits, and that version of the company has an active, professionally built website today.
So the honest answer depends on what you mean by still in business. The original product is gone. The founder and the brand name are not.
The Shark Tank Pitch
Byoot Company pitched in Season 12, Episode 14. The founders asked for 50,000 dollars in exchange for 30 percent of the company, presenting button-up swimwear designed for women, with a particular focus on making the suits easier to put on and take off, a detail rooted in the founder's own experience as a new mother.
It is the kind of specific, personal problem-solving pitch that tends to resonate on the show, and it worked.
A Deal With No Confirmed Close
Kendra Scott offered a 50,000 dollar loan in exchange for 5 percent equity, well below the 30 percent originally asked, and the founders accepted on air. There is no hard evidence the loan deal ever actually closed. The strongest signal pointing to a deal that fell through is what happened next: the founders launched a Kickstarter campaign with a 35,000 dollar goal and raised only 1,622 dollars, a result that would be unusual if Kendra Scott's capital had already landed.
Despite that funding gap, the swimwear business did not fold immediately. As of mid-2021, reporting noted the company had completely sold out of its initial product run after the episode aired and had expanded the line to include Byoot bikinis alongside the original button-up suits.
The Pivot From Swimwear to Corporate Gift Boxes
Sometime after that 2021 expansion, the business changed direction entirely. The current byootcompany.com is not a swimwear storefront. It is a corporate gifting operation based in Iowa, selling branded Italian cooking-class experience boxes priced between 70 and 100 dollars, complete with an apron, rolling pin, pastry cutter, recipe book, and ingredients list, led by an Italian-trained culinary host. The site also points consumer shoppers toward a separate outlet called Day by Day Mercantile for single orders.
That is about as complete a pivot as a small consumer brand can make, from wearable swimwear to an experiential corporate gift product, while keeping the Byoot Company name attached to the new venture. Founder Elyce has also branched into publishing, authoring a book titled Mama Bean has a Dream.
Byoot Company net worth in 2026
There is no publicly reported net worth or revenue figure for Byoot Company, either in its original swimwear form or its current corporate gifting form, and the pivot between the two makes any single number meaningless anyway. No Shark Tank tracking source has published a credible valuation for this business, and this article will not manufacture one.
What can be said is that the current operation shows real signs of an active small business, professional branding, a functioning e-commerce presence, and a defined product line, rather than a dormant or abandoned company.
Where Things Stand Now
Byoot Company pitched Season 12 swimwear out of a personal problem the founder lived through, walked away with an accepted Kendra Scott loan offer that likely never closed, briefly expanded its swimwear line through 2021, and has since transformed into an entirely different business selling corporate cooking-class gift boxes.
If you found this page looking for the original button-up swimsuits, they appear to be gone. If you are looking for the founder and the brand, both are still very much active, just in a different aisle of the gift economy than the one they pitched on television.
Where to buy Byoot Company
Still selling as of January 29, 2026. Check today's price and availability.
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See the full Byoot Company deal breakdown and term sheet →
