Product Update
Is Broccoli Wad Still in Business? (2026 Update)
Is Broccoli Wad from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Broccoli Wad today.
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Broccoli Wad, sold under the Vinny Wad branding as well, is a money clip and card holder built around a novelty pitch that stuck in viewers' memories more than it stuck in retail. Years after Barbara Corcoran shook hands on a deal in Season 2, the company still exists on paper, but barely anywhere else.
The Short Answer
Sort of. Broccoli Wad is not a thriving business, but it is not entirely gone either. The dedicated Broccoli Wad and Vinny Wad website is no longer in service, and the brand's social media has gone silent, yet the product can still be found through Amazon and other third-party online retailers.
That is a specific and unusual middle state: a company that stopped actively running itself but never fully pulled its product off the shelves.
The Shark Tank Pitch
The founders pitched Broccoli Wad in Season 2, Episode 4, out of New York City. They asked for 50,000 dollars in exchange for 20 percent of the company, presenting the wallet-alternative money clip to the panel.
Novelty accessories like this one live or die on distribution, and the pitch itself did what it needed to do to get a shark to bite.
The Deal That Never Closed
Barbara Corcoran offered the full 50,000 dollars asked for, but at 40 percent equity instead of the 20 percent on the table, and the founders accepted on air. That deal never actually closed after filming, which is a pattern that shows up again and again across Shark Tank's history and one this site tracks closely: a yes on camera is a negotiation, not a signed contract.
Without Corcoran's capital or her retail relationships behind it, Broccoli Wad was left to grow, or not grow, entirely on its own.
A Business That Chose to Coast
What happened next is less a collapse than a quiet scaling down. The company's parent entity, Wise Guy Productions LLC, was confirmed as of July 2021 to still be registered with the State of New Jersey, meaning the business technically exists as a legal entity even though there is no active marketing behind it.
Rather than reinvest in a standalone website or ongoing promotion, the entrepreneurs behind Broccoli Wad appear to have settled into letting Amazon handle distribution and letting reruns of their Shark Tank episode do whatever marketing still happens. That is a legitimate, if modest, way for a small accessory brand to keep existing without the overhead of running its own storefront. It is just a far cry from the retail momentum a shark's investment is supposed to unlock.
This is a useful case to compare against the companies on this site that closed entirely and the ones that scaled into national retail. Broccoli Wad sits in the middle because a novelty money clip does not require the ongoing infrastructure a subscription box or a food brand does. Once the product exists and Amazon fulfillment is set up, there is very little that needs to keep happening for a listing to keep quietly generating some sales, even years after the people behind it stopped actively running the business day to day.
Broccoli Wad net worth in 2026
There is no credible revenue or net worth figure publicly available for Broccoli Wad, and given that the deal with Barbara Corcoran never closed and the company has no active website, there is nothing to responsibly estimate from. This is a case where the honest answer is that the numbers simply are not out there.
What can be said with confidence is that Wise Guy Productions LLC remains a registered business entity in New Jersey as of the most recent public filing check, which at minimum rules out a formal dissolution.
Where Things Stand Now
Broccoli Wad pitched in Season 2 out of New York City, got an on-air yes from Barbara Corcoran at 50,000 dollars for 40 percent, and then watched that deal fail to close. The company's own website and social accounts have gone dark since.
What survives is a low-key Amazon listing and a legal entity still on the books in New Jersey. If you found this page hoping to buy a Broccoli Wad, Amazon is your best bet. If you were hoping for a comeback story, this is not one, it is a small business that scaled itself down to the bare minimum and stayed there.
Where to buy Broccoli Wad
Still selling as of January 26, 2026. Check today's price and availability.
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See the full Broccoli Wad deal breakdown and term sheet →
