Product Update
Is Bon AppéSweet Still in Business? (2026 Update)
Is Bon AppéSweet from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Bon AppéSweet today.
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Bon AppéSweet is barely old news by Shark Tank standards, its episode aired January 14, 2026, which makes the still in business question almost unfair to ask this soon. Still, the point of this page is to check, and the brand's own site is live, stocked, and shipping.
The Short Answer
Yes, Bon AppéSweet is still in business, unsurprisingly given how recently it aired. The company sells date-sweetened chocolate bars, chocolate chips it calls Bitties, and fresh-roasted coffee, all built around a zero added sugar pitch, sweetened with dates instead of cane sugar, with higher cacao content than typical milk chocolate and dairy-free options available. The founder is a woman and veteran-owned business operator who served 15 years as a Naval officer, including work with NATO across postings in Japan and Djibouti before starting the chocolate company.
The product catalog on the brand's site runs roughly ten chocolate bar varieties alongside multiple Bitties options, priced between 4.50 and 25.50 dollars, a genuinely built-out lineup rather than a single hero product waiting to be tested, which suggests the company had real production capacity in place before the episode even aired.
The Shark Tank Pitch
Bon AppéSweet pitched in Season 17, Episode 9, in the food and drink category. The specific ask amount was not part of the on-air terms we could confirm, but the founder's pitch centered on the health angle: a clean-label chocolate positioned against sugar-loaded mainstream candy bars, with the site now describing Daymond John reacting to a tasting during the pitch by saying the chocolate was so clean he ate all of it during the meeting.
The Deal That Got Done
Rashaun Williams and Robert Herjavec closed the deal together, investing 175,000 dollars for 20 percent equity. A two-investor deal like this often means the pitch drew genuine competing interest, and pairing a newer, category-focused shark like Williams with a veteran investor like Herjavec gives the brand both a fresh growth partner and an experienced hand for scaling distribution.
The founder's military background is not just a biographical detail, it is the kind of story that tends to resonate specifically with a food and beverage investor base looking for a founder who has already proven they can operate under pressure and manage logistics at scale, skills that translate directly into running supply chains for a perishable, temperature-sensitive product like chocolate.
Bon AppéSweet net worth in 2026
Given the episode aired in January 2026, there has not been enough time for any credible independent net worth estimate to form, and we are not going to manufacture one off a company that is only months removed from its television debut. What we can say is that the brand is already selling in grocery stores nationwide according to its own site, with heat-sensitive shipping exceptions carved out for Florida, Hawaii, and Arizona, a level of retail distribution that is a meaningfully strong starting position for a company this fresh out of the Tank.
Where Things Stand Now
Bon AppéSweet pitched in Season 17, Episode 9, and closed a deal with Rashaun Williams and Robert Herjavec for 175,000 dollars at 20 percent equity.
Based in Leonardtown, Maryland, the company is currently selling direct through its own site and in grocery stores nationwide, an unusually strong distribution footprint this early after a Shark Tank air date. Given how recently the episode aired, the more useful question for a future check-in is not whether the company survived, but how the grocery store placements and online sales are trending a year or two out.
For now, the answer is simple. Yes, it is in business, and it is off to a stronger retail start than most Season 17 products manage this quickly.
Given how fresh this deal is, the more useful version of this page will exist a year or two from now, once there has been enough time to see whether the grocery store placements hold, whether the company adds new product lines beyond chocolate bars and Bitties, and whether the coffee offering expands or quietly drops off. For readers checking this page shortly after the January 2026 air date, the honest expectation to set is that today's still in business answer is close to guaranteed for almost any recently aired company, and the real test comes later.
Where to buy Bon AppéSweet
Still selling as of January 21, 2026. Check today's price and availability.
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See the full Bon AppéSweet deal breakdown and term sheet →
