Product Update
Is Bloom Still in Business? (2026 Update)
Is Bloom from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Bloom today.
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Bloom is one of the newest companies in this database, and that changes the question a little. Founders Giancarlo Novelli and Danny Chmayetelli pitched a physical keycard that locks your phone's most distracting apps until you scan the card again, and Daniel Lubetzky signed on as a partner in Season 17. Because this pitch is so recent, still in business does not mean much the way it does for a company that survived twenty years. It means the site works, the product ships, and the founders have not gone quiet.
The Short Answer
Bloom is currently operating. The Bloom Card is sold directly through bloom.inc for 39 dollars, with household bundle packages available for families who want more than one card in circulation. There is no confirmation the product is selling through Amazon or brick-and-mortar retail at this point, which tracks for a company only a short distance removed from its television debut.
The mechanism is the interesting part. Instead of just a willpower app, Bloom pairs a companion phone app with a physical stainless steel card. You choose which apps to block in the app, then you have to physically tap the card to your phone to unlock them again, which adds friction that a purely digital blocker cannot. The company has since layered on features beyond basic app blocking, including focus schedules, a child mode, emergency exits, break timers, and adult content filtering, suggesting it is trying to become a broader family-device-management product rather than staying a one-trick focus gadget.
The Shark Tank Pitch
Bloom appeared in Season 17, Episode 16, one of the more recent episodes in the show's run. No city or state is listed for the founders in the show's own records, which is not unusual for newer episodes where that detail sometimes gets left out of the broadcast package.
The founders asked for 75,000 dollars in exchange for 5 percent of the company, a pitch that implied a 1.5 million dollar valuation on a physical hardware and software product still early in its life.
The Deal That Got Done
Daniel Lubetzky, the KIND Snacks founder who joined the panel as a guest shark, made the deal. He put up the 75,000 dollars the founders asked for, but took 20 percent of the company instead of the 5 percent on the table, a much steeper equity give than most deals on the show. That values the post-deal company at closer to 375,000 dollars rather than the 1.5 million the ask implied, a real discount the founders accepted to get Lubetzky's name and network behind the product.
Lubetzky's own experience building a consumer brand from a kitchen-table idea into a household name is arguably the more valuable part of this deal for a young hardware company, even more than the check itself.
Bloom net worth in 2026
There is no independent net worth or revenue figure available for Bloom yet. The company is too recent for Shark Tank tracking sites to have built the multi-year sales history they use to estimate valuations on older brands. The only hard number tied to the company is the post-money valuation implied by the deal itself, roughly 375,000 dollars at the moment Lubetzky signed on. Anything beyond that is speculation, and this article is not going to invent a 2026 figure that nobody has actually reported.
Where Things Stand Now
Bloom pitched in Season 17 asking for 75,000 dollars for 5 percent, and closed with Daniel Lubetzky for the same 75,000 dollars at 20 percent instead. The company is operating today, selling the Bloom Card and bundle packages directly through its own site, and has expanded the product's feature set since the pitch aired.
Because this is such a recent deal, the honest read is that Bloom has cleared the first bar, which is simply still existing and shipping product, but it has not had the years needed to prove out long-term staying power the way some of the older brands in this database have. If you are checking on Bloom specifically to see whether it survived its Shark Tank moment, it has, for now, and the product is available to buy today.
Where to buy Bloom
Still selling as of January 19, 2026. Check today's price and availability.
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See the full Bloom deal breakdown and term sheet →
