Product Update
Is Blendtique Wine Company Still in Business? (2026 Update)
Is Blendtique Wine Company from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Blendtique Wine Company today.
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Billy pitched a build-your-own wine blending kit on Shark Tank back in Season 8, and Lori Greiner's on-air handshake with him never actually turned into a real investment. Blendtique Wine Company is one of those cases where the TV deal fell apart behind the scenes, yet the business kept growing anyway.
The Short Answer
Yes, Blendtique is still in business in 2026, operating without the shark money that got the episode its headline. Lori Greiner is not listed among the Shark Tank companies she promotes on her own website, and Blendtique's own site makes no mention of her either, both signs consistent with a deal that never closed.
The company does not currently sell through Amazon, focusing instead on direct sales through its own website and partnerships with outside channels like cruise lines.
The Shark Tank Pitch
Billy pitched in Season 8, Episode 19, out of California, bringing a kit that let customers blend their own custom red wine at home from a selection of base varietals, turning wine tasting into a hands-on, personalized activity rather than a passive purchase.
He asked for 250,000 dollars for 10 percent equity, a 2.5 million dollar valuation, framing the pitch around the growing consumer interest in personalized and experiential products. The concept let a customer taste and mix base wines to create a blend they personally preferred, then reorder that exact custom blend later, turning a one-time gimmick into a repeat-purchase product if the customer liked what they made the first time.
The Deal That Got Done
Lori Greiner offered a loan structure rather than a straight equity buy: 250,000 dollars at 8 percent interest, plus 10 percent equity on top. That combination of debt and equity is a structure Lori has used on several of her Shark Tank deals when she wants downside protection along with upside.
The deal never finalized once the post-show due diligence period ended, which happens on a meaningful share of Shark Tank handshakes. Blendtique moved forward on its own instead. Lori's public list of Shark Tank companies she still actively promotes and endorses does not include Blendtique, and the company's own marketing materials do not reference her either, both quiet but consistent indicators that the on-air handshake never converted into an actual signed investment.
Blendtique Wine Company net worth in 2026
Shark Tank tracking sites report Blendtique reaching approximately 4 million dollars in annual revenue in the years following the episode, driven in part by a partnership with Celebrity Cruise Lines that put the wine blending kits in front of a captive travel audience. There is no separately verified company valuation or net worth figure beyond that revenue estimate, so treat it as the best available proxy rather than an audited number.
The company's traffic pattern is also telling: reporting describes the site's orders and traffic surging, sometimes crashing the site, both after the original airing and during subsequent reruns, which suggests Shark Tank exposure continues to drive real demand for the brand years after the fact, even without a shark's ongoing involvement. The Celebrity Cruise Lines partnership also matters here because it moved the product out of a purely online sales model and into a captive, experience-driven environment where cruise passengers could try the wine blending activity in person, a distribution channel most direct-to-consumer wine brands never get access to.
Where Things Stand Now
Here is the recap. Blendtique pitched in Season 8 out of California, asked for 250,000 dollars at 10 percent, and shook hands with Lori Greiner on a 250,000 dollar loan at 8 percent interest plus 10 percent equity. That deal never closed after the show.
Despite losing the shark backing, the company built out multiple product tiers at different price points and landed a notable partnership with Celebrity Cruise Lines, growing to an estimated 4 million dollars in annual revenue.
If you came here wondering whether Blendtique survived a deal that fell through on camera, the answer is yes. The company built its own path forward without Lori Greiner's money, and it is still selling wine blending kits today, proof that a rejected or unfinished handshake on stage does not automatically doom a business once the founder keeps executing after the episode airs.
Where to buy Blendtique Wine Company
Still selling as of January 18, 2026. Check today's price and availability.
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See the full Blendtique Wine Company deal breakdown and term sheet →
