Product Update

Is Beer Blizzard Still in Business? (2026 Update)

Is Beer Blizzard from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Beer Blizzard today.

Shark Tank IndexUpdated January 16, 20266 min read

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Beer Blizzard's last post on social media went up in early 2018, and nothing has followed it since. If you were hoping to order the little ice pack that clips onto the bottom of a can, the answer is no, that window closed years ago.

The Short Answer

Beer Blizzard is not in business anymore. There is no working website, no active storefront, and no current retail listing. The last confirmed activity, a social media post, dates to early 2018, roughly two years after the Shark Tank episode aired. An Instagram account under the Beer Blizzard name still exists as a digital tombstone, but nobody has posted to it in years.

You cannot buy Beer Blizzard today, from the company or from a retailer. It is gone.

The Shark Tank Pitch

Founders Tom Osborne and Mike Robb brought Beer Blizzard to the Tank in Season 7, Episode 22, which aired March 18, 2016. Their product was a hydra-gel ice pack shaped to fit into the domed underside of a can, and they claimed it stretched the window of a cold beer from about six minutes to twenty one.

They asked for 100,000 dollars for 10 percent of the company.

The Deal That Fell Apart

Mark Cuban offered 100,000 dollars for 25 percent, and the founders took it on camera over a competing offer from Lori Greiner. That is the part most viewers remember. What they do not see is that the deal quietly fell apart during due diligence after filming wrapped, a fate that hits a meaningful share of on-air Shark Tank handshakes.

So Beer Blizzard never actually got Cuban's money or his backing. Everything that happened after the episode, the founders did on their own.

What Happened Between 2016 and 2018

To their credit, the exposure worked, at least for a while. Beer Blizzard landed shelf space in Bed Bath & Beyond and Ace Hardware, and got a temporary placement in Walmart. Sales spiked online, driven by Father's Day gift shoppers, tailgaters, and campers looking for a novelty cooler solution.

But the operation behind the product never caught up to the demand. Customers who had ordered through the earlier Kickstarter campaign were still waiting on shipments. Communication got spotty. A rumored licensing partnership with Anheuser-Busch, and a separate proposed endorsement deal with NASCAR driver Dale Earnhardt Jr., both never materialized. Cheaper knockoffs started showing up and eating into what market share Beer Blizzard had carved out, and the product itself never evolved past its original design.

By 2018 the website had gone dark, the social accounts stopped posting, and Beer Blizzard disappeared from the retailers that had carried it.

Beer Blizzard net worth in 2026

There is no credible net worth figure for Beer Blizzard in 2026 because there is no company left to value. Shark Tank tracking sites that publish net worth estimates for defunct products are largely guessing, and none have a sourced number for this one. The honest answer is that Beer Blizzard's value today is effectively zero. It has no revenue, no assets in operation, and no active brand presence.

Tom Osborne has since returned to food and beverage manufacturing work, and Mike Robb went back to practicing law, reportedly focused on asbestos litigation. Neither has spoken publicly about Beer Blizzard's shutdown or issued any kind of postmortem.

Where Things Stand Now

Beer Blizzard pitched in Season 7 asking for 100,000 dollars for 10 percent, took Mark Cuban's on-air offer of 100,000 dollars for 25 percent, and then watched that deal collapse in due diligence. The founders pushed the product into real retailers on their own steam for about two years before the company went quiet for good in 2018.

If you found this page because you remembered the product from a summer barbecue years ago, that memory is basically all that is left of it. Beer Blizzard is closed, its founders have moved on to unrelated careers, and there is no indication anyone is reviving the brand.

It is worth sitting with how far the product actually got before it disappeared. Getting into Bed Bath & Beyond, Ace Hardware, and even a temporary Walmart run is not a small accomplishment for a two-person team running a can accessory business out of Pittsburgh. Plenty of Shark Tank pitches never make it past a single online storefront. Beer Blizzard's failure was not a failure to get attention, it was a failure to scale operations fast enough to keep up with the attention it got, compounded by a shark deal that never actually delivered the capital or infrastructure that might have solved that problem.

That distinction matters for anyone trying to learn something from the story. This was not a bad idea rejected by the market. It was a good idea that outran its own supply chain, then lost its investor before it could fix that, and finally lost to cheaper competitors once the novelty wore off. The Kickstarter-era shipping complaints in particular are a common thread in Shark Tank collapses: a company that can handle a few thousand backers cannot always handle tens of thousands of retail units without a real operations team behind it.

Where to buy Beer Blizzard

Still selling as of January 16, 2026. Check today's price and availability.

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See the full Beer Blizzard deal breakdown and term sheet →