Product Update
Is Banana Loca Still in Business? (2026 Update)
Is Banana Loca from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Banana Loca today.
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A gadget that cores and fills a banana sounds like a one-joke product, but Banana Loca has turned that joke into a business closing in on 10 million dollars in lifetime sales. Renee and Bechara pitched the tool in Season 13, and years of viral TikTok moments later, it is still moving units by the tens of thousands.
The Short Answer
Yes, Banana Loca is still in business and still selling in 2026. The product sells through the company's own website and, notably, Amazon, where it reportedly moves more than 400 units a month even years after the episode aired.
A single unit runs 28.99 dollars, with a two-pack bundle at 55 dollars including shipping, pricing that has stayed fairly consistent as the brand rode a series of TikTok viral moments to keep demand alive well past its original television bump.
The Shark Tank Pitch
The founders pitched in Season 13, Episode 9, bringing a simple kitchen tool that cores out a banana and fills the empty channel with peanut butter, chocolate, or whatever filling a customer wants to stuff inside.
They asked for 250,000 dollars for 25 percent equity, a 1 million dollar valuation for what is, on its face, a novelty kitchen gadget, betting that the sharks would see the same viral potential the founders clearly believed in. The pitch itself leaned on a live demonstration, coring a banana and filling it with peanut butter in front of the panel, the kind of tactile, visual moment that tends to translate well when a clip gets clipped down and shared on social platforms after the episode airs.
The Deal That Got Done
Mark Cuban and Kevin O'Leary teamed up on this one, offering the full 250,000 dollars for the 25 percent equity asked, but O'Leary added his signature royalty structure on top: a 3 dollar per unit fee that pays back to the sharks until the investment is recouped. That structure is one of O'Leary's most recognizable moves on the show, and pairing it with Cuban's willingness to fund straightforward, high-volume consumer products made this a fairly typical two-shark team-up for a low-priced, high-repeat-purchase gadget.
That kind of royalty deal is a classic Kevin O'Leary move. It lets the sharks recover their money fast if the product sells well, which, for a gadget that later went viral on TikTok multiple times, turned out to be exactly what happened.
Banana Loca net worth in 2026
Shark Tank tracking sites report Banana Loca approaching 10 million dollars in lifetime sales as of mid-2024, a figure that would put the founders well past their original 1 million dollar Shark Tank valuation if it has held up or grown since. There is no separately audited net worth figure for the company beyond that sales estimate, so treat the lifetime sales number as the best available proxy rather than a formal valuation.
The company's continued Amazon sales volume, reportedly over 400 units a month, suggests the business has settled into a steady baseline of demand rather than living purely off viral spikes, which is generally a healthier sign for a novelty product's long-term value than a single big sales month. Most novelty kitchen gadgets that catch fire on social media see sales collapse within a year once the trend cycle moves on, so a multi-year run of repeated viral moments, rather than one single spike, is the more unusual and more telling part of this company's story.
Where Things Stand Now
Here is the recap. Banana Loca pitched in Season 13 asking for 250,000 dollars at 25 percent, and closed with Mark Cuban and Kevin O'Leary for that same amount and equity, plus a 3 dollar per unit royalty.
The product went on to sell tens of thousands of units, approach 10 million dollars in lifetime sales, and ride repeated TikTok virality to stay relevant years after the episode aired.
If you're wondering whether this one made it past the novelty phase, the answer is yes. Banana Loca is still selling, on its own site and on Amazon, and still finding new customers through social media, a rare outcome for a single-purpose kitchen tool that easily could have been a one-season fad instead of a multi-year seller.
Where to buy Banana Loca
Still selling as of January 13, 2026. Check today's price and availability.
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See the full Banana Loca deal breakdown and term sheet →
