Product Update
Is Bambooee Still in Business? (2026 Update)
Is Bambooee from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Bambooee today.
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Irene and Noam Krasniansky walked into the Tank with rolls of bamboo cloth instead of paper towels, and more than a decade later the couple is still shipping that same idea out of their own warehouse. Bambooee is still in business, still selling directly to customers, and still leaning on the Lori Greiner relationship that started back in Season 5.
The Short Answer
Yes, Bambooee is operating today. The company sells through its own website rather than Amazon, which is unusual for a housewares brand this far removed from its TV debut, but it has stuck with that direct model since the beginning.
The product itself has not changed much in concept: a washable, reusable bamboo-rayon towel meant to replace paper towel rolls. What has changed is the catalog around it. The founders added sweeper pads and, more recently, charcoal-filled pillows to the lineup, using the original towel business as a base to sell adjacent home goods.
The Shark Tank Pitch
Bambooee appeared in Season 5, pitching from Los Angeles, California in the Home & Lifestyle category. Irene and Noam asked for 200,000 dollars in exchange for 10 percent of the company, a straightforward ask with no theatrics attached to it.
Their pitch leaned on sustainability math: each roll of Bambooee towels could replace dozens of paper towel rolls over its life, and the company committed to planting a tree for every product sold. That combination of a practical kitchen product and an environmental hook is what got the sharks leaning forward.
The Deal That Got Done
Lori Greiner made the deal exactly as asked: 200,000 dollars for 10 percent equity, no renegotiation, no added royalty. It is one of the cleaner handshakes in the show's history, and it held.
Lori's retail relationships mattered here more than her cash did. A bamboo paper towel replacement lives or dies on shelf space next to Bounty and Brawny, and Lori is the shark most sharks defer to on that exact kind of placement fight.
The Post-Show Numbers
The company's own reported figures tell a slow-build story rather than an overnight one. Year one after the episode brought in 122,000 dollars. Year two brought that up to 300,000 dollars, a respectable jump but nowhere near viral.
The bigger number is what came before the show: Bambooee reportedly did 1.6 million dollars in sales with 900,000 dollars in profit the year prior to filming, which is part of why the deal came together so cleanly on air. Cumulative post-Shark Tank sales were reported at 3 million dollars, and by mid-2022 the company was citing roughly 5 million dollars in annual revenue.
Those are the kind of numbers that keep a small, founder-run household brand alive without ever making headlines again, which tracks with how quiet Bambooee has stayed publicly since its initial media wave.
Bambooee net worth in 2026
There is no independently audited net worth figure for Bambooee available from press or Shark Tank tracking sites as of this writing. Based on the reported 5 million dollar annual revenue figure from 2022 and the company's continued direct-to-consumer operation, a reasonable qualitative estimate places the business in the low seven figures, but that is an inference from revenue reporting, not a sourced valuation.
Treat any specific dollar figure you see attached to Bambooee's name online with skepticism unless it cites the company or Lori Greiner directly. Most of what circulates is guesswork built on the same 2022 revenue number repeated across different sites.
Where Things Stand Now
Bambooee is still around, still founder-operated, and still selling the same core idea it pitched with. It never became a household name the way some Lori Greiner deals did, but it also never disappeared, which puts it ahead of a large share of the products that have passed through the Tank.
If you landed on this page wondering whether the towels you saw on TV years ago are still real, the answer is yes: the company is small, it runs direct, and it is still operating out of its own site rather than through a big retailer.
Where to buy Bambooee
Still selling as of January 13, 2026. Check today's price and availability.
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See the full Bambooee deal breakdown and term sheet →
