Product Update
Is Ava The Elephant Still in Business? (2026 Update)
Is Ava The Elephant from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Ava The Elephant today.
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Ava the Elephant has the distinction of being a Season 1 pilot episode pitch, one of the very first products ever presented on Shark Tank, and it is still on drugstore shelves today. Tiffany Krumins built a medicine dispenser shaped like a friendly stuffed elephant to help her own son take his medication without a fight, and Barbara Corcoran's very first Shark Tank deal turned it into a genuine retail success story.
The Short Answer
Yes, Ava the Elephant is still in business, though not in the way most Shark Tank products stay alive. Krumins licensed the product rather than continuing to run it herself day to day, and under that licensing arrangement Ava is sold in more than 10,000 retail outlets nationwide, including major drugstore chains like CVS and Walgreens.
That kind of shelf presence, over a decade after a pilot episode most viewers barely remember existed, makes this one of the clearer long-term survival stories in the show's history.
The Shark Tank Pitch
Tiffany Krumins pitched Ava the Elephant in Season 1, Episode 1, out of Atlanta, Georgia. She asked for 50,000 dollars in exchange for 15 percent of the company, presenting a stuffed elephant toy with a built in medicine dispenser designed to make giving kids medicine easier for parents.
As a pilot episode pitch, this predates the show's later polish, and the product's simplicity, solving a real everyday parenting headache, is likely exactly why it stood out.
The Deal That Got Done
Barbara Corcoran made the deal, and it is notable as one of her earliest Shark Tank investments. She put up the full 50,000 dollars asked for, but took 55 percent equity instead of the 15 percent on the table, a significantly larger stake than the original ask, reflecting both the show's early dynamics and the risk of a first-time entrepreneur with an unproven product.
That equity gap turned out to matter less than it might have, because the product found a real path to market.
From Founder-Run to Licensed Brand
In 2018, Tiffany Krumins stepped back from directly running the business and licensed Ava the Elephant to Baby Delight, a children's products company with existing retail relationships and manufacturing infrastructure. Baby Delight later sublicensed the product further, passing it to Better Family in March 2021.
That two-step licensing chain, from founder to Baby Delight to Better Family, is exactly how a small, founder-invented product ends up on shelves at CVS and Walgreens nationwide rather than staying a niche direct-to-consumer item. Krumins has not disappeared from the story either. She filmed a new commercial for the product in July 2021, staying connected to the brand even after handing off day-to-day operations, and has spoken publicly about balancing the business with cancer recovery and raising three children.
This kind of licensing handoff is worth explaining plainly, because it is a very different survival path than most Shark Tank companies take. Instead of the original founder scaling manufacturing and retail relationships herself for over a decade, Krumins found partners who already had the infrastructure to place a product in national drugstore chains, and she kept a creative hand in the brand, the July 2021 commercial, rather than walking away entirely. That combination, stepping back operationally while staying connected creatively, is a large part of why a pilot episode product from Season 1 is still findable on a CVS shelf today.
Ava The Elephant net worth in 2026
There is no publicly reported net worth figure for Ava the Elephant as a company or for Tiffany Krumins tied specifically to this product, and the licensing structure, where Better Family now controls distribution, makes any outside estimate unreliable. What is verifiable is retail reach: over 10,000 outlets including CVS and Walgreens, which speaks to steady, ongoing sales volume even without a dollar figure attached.
Anyone citing a specific net worth number for this brand is not working from a sourced figure, and this article will not manufacture one.
Where Things Stand Now
Ava the Elephant pitched in the Season 1 pilot episode out of Atlanta, closed with Barbara Corcoran at 50,000 dollars for 55 percent, and has spent the years since moving from founder-operated to licensed brand, first to Baby Delight in 2018, then to Better Family in 2021.
The product remains on shelves at more than 10,000 retail locations today, including CVS and Walgreens, making it one of the more durable Season 1 success stories still standing well over a decade later.
Where to buy Ava The Elephant
Still selling as of January 12, 2026. Check today's price and availability.
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See the full Ava The Elephant deal breakdown and term sheet →
