Product Update
Is 180 Cup Still in Business? (2026 Update)
Is 180 Cup from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy 180 Cup today.
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Solomon Fallas walked out of Shark Tank Season 5 with a deal from Daymond John after a genuinely tense negotiation, and for a while it looked like 180 Cup had a real shot at becoming the next reusable party cup brand. Then a single licensing decision made without Fallas's input quietly boxed the company into a corner it never escaped.
The Short Answer
No, 180 Cup is not still in business. The company shut down, with its last real public activity, a Facebook post, dating back to 2016, and its website domain has since gone up for sale.
There is no active storefront selling 180 Cup products anywhere today, on the brand's own site or through any retailer.
The Shark Tank Pitch
Fallas pitched 180 Cup in Season 5, Episode 7, out of New York City, bringing a party cup design with volume markings and a shape meant to differentiate it from the ubiquitous red Solo cup that dominates the category.
He asked for 300,000 dollars in exchange for 15 percent equity, and the negotiation that followed became one of the more dramatic moments of that season.
The Deal That Got Done
Daymond John made the deal after a tense back and forth, investing 300,000 dollars for 25 percent equity, a significant jump from the 15 percent Fallas originally offered.
John brought real value beyond the check. He connected 180 Cup with a manufacturer to license a reusable, dishwasher-safe version of the cup, a smart move on paper that should have expanded the product line significantly.
The Lesson Inside a Deal That Should Have Worked
180 Cup is a genuinely instructive case because everything on the surface pointed toward success. Fallas had a real product with a design edge, a major shark's capital and connections, and a licensing deal for an expanded product line already in motion. That combination usually points to a company that grows, not one that shuts down within a few years.
What actually broke it was a chain of dependency Fallas did not fully control. Tying the reusable cup line to a single manufacturer through an exclusive contract meant that when that manufacturer went bankrupt, 180 Cup had no fallback, no ability to shop the design to another producer, and no way to pivot around the problem. Add in a rejected endorsement opportunity that John believed could have been worth 15 to 20 million dollars, and the company had stacked up two costly missed turns in a short window it never fully recovered from.
180 Cup net worth in 2026
There is no credible net worth figure for 180 Cup in 2026. The company has been inactive since 2016, has no working website, and has no revenue to build a valuation from. Any site listing a specific dollar figure for 180 Cup's current worth is not describing a real, operating business.
Whatever value existed in the brand disappeared along with the company itself once it stopped operating.
Where Things Stand Now
Recap: 180 Cup pitched in Season 5 out of New York, asked for 300,000 dollars at 15 percent equity, and closed with Daymond John for 300,000 dollars at 25 percent equity after a tense negotiation.
What actually sank the company traces back to two decisions. The manufacturer John connected Fallas with for the reusable, dishwasher-safe cup line filed for bankruptcy, and a contract lock with that manufacturer left 180 Cup unable to pursue the reusable product with anyone else. Around the same time, Fallas turned down a proposed endorsement deal with rapper Lil Jon because he did not want to give up a percentage of sales, a decision John later said cost the company a shot at 15 to 20 million dollars in revenue almost overnight. The partnership between Fallas and John ended amicably, but the business could not recover from the manufacturing dead end or the missed endorsement opportunity, and it faded out by 2016, unable to compete with the deep cultural dominance of the standard red Solo cup.
If you came here hoping to still find 180 Cup on a store shelf, the honest answer is no. This one is a Shark Tank deal that closed successfully on air and still did not survive the years that followed.
Where to buy 180 Cup
Still selling as of January 5, 2026. Check today's price and availability.
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See the full 180 Cup deal breakdown and term sheet →
