Y'all Sweet Tea
DealSweet tea beverages
Best known from its Shark Tank appearance, Y'all Sweet Tea is a sweet tea beverages in Season 16, and convinced Lori Greiner and Rashaun Williams to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 5%
- Offered equity
- $10M
- Sought valuation
- $500K
- Deal amount
- 15%
- Deal equity
- $3.3M
- Deal valuation
Darien Craig and Brandon Echols walked into the Tank in Season 16, Episode 5 in the episode that aired November 15, 2024. Y'all Sweet Tea, the sweet tea beverages, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $500,000 for a 5% stake, which valued the company at $10M.
Lori Greiner and Rashaun Williams teamed up at $500,000 for 15% equity. That priced the company at $3.3M, a haircut from the $10M the founders walked in asking for, which is how negotiations in the Tank usually go.
Y'all Sweet Tea was one of 64 businesses to pitch in Season 16, where 45 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about Y'all Sweet Tea
Y'all Sweet Tea is a bottled Southern-style sweet tea brand built around an authentic, made-the-real-way recipe rather than an overly processed bottled drink. Founders Darien Craig and Brandon Echols leaned into Southern hospitality and tradition, positioning the tea as the genuine article for people who grew up on the real thing. The product is straightforward comfort in a bottle, and the founders' personalities and regional roots became central to the brand's identity.
The duo came to Season 16 asking for 500,000 dollars for 5 percent, and the pitch turned into a competitive scramble among the sharks. Offers came in from Kevin O'Leary, Lori Greiner, and guest shark Rashaun Williams, and after some back-and-forth the founders accepted a joint deal from Greiner and Williams at 500,000 dollars for 15 percent. The bidding showed how much the sharks liked both the product and the founders.
Y'all Sweet Tea stood out on the strength of its founders and a clear, relatable brand. Multiple sharks competing for a sweet tea company underscored its appeal, and the pairing of Lori Greiner's retail expertise with Rashaun Williams gave it a strong launchpad. The brand's authenticity, regional pride, and the founders' on-camera energy made it one of the more memorable food-and-drink pitches of the season.
Where Y'all Sweet Tea is now
The week the episode premiered in late 2024, business spiked hard, with the company reporting close to 10,000 orders in just a few days and a major jump in site traffic. The founders parlayed that into wider distribution, growing their store count and landing shelf space at Walmart, a milestone they had pointed to during the pitch. The Greiner and Williams backing helped push that retail expansion.
As of 2026 Y'all Sweet Tea is still operating and active, with Darien Craig and Brandon Echols continuing to run it. The brand has expanded its store presence, teased and launched additional products, and marked anniversary milestones with new merchandise and media appearances, including a national talk-show spot connected to Lori Greiner. It continues to grow on the back of strong reviews and its Southern, founder-driven identity.
Where to buy Y'all Sweet Tea
Y'all Sweet Tea is available on its official site, yallsweettea.com, and has expanded into retail including Walmart, so many shoppers can find it in stores. You can buy it by the bottle or in multipacks online. If you prefer a Southern-style sweet tea that tastes closer to homemade than a typical mass-produced bottled drink, it is an easy pick, with thousands of strong reviews backing up the brand's flavor claims.
Is Y'all Sweet Tea still in business?
Read our 2026 update on where the company is now.
Sold on Y'all Sweet Tea?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Y'all Sweet Tea?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Y'all Sweet Tea get a deal on Shark Tank?
Yes. Y'all Sweet Tea closed a deal for $500,000 in exchange for 15% equity, with Lori Greiner and Rashaun Williams.
Which shark invested in Y'all Sweet Tea?
Lori Greiner and Rashaun Williams invested in Y'all Sweet Tea ($500,000 total as aired).
What season of Shark Tank was Y'all Sweet Tea on?
Y'all Sweet Tea appeared in Season 16, Episode 5, which aired November 15, 2024.
How much was Y'all Sweet Tea asking for on Shark Tank?
The founders asked for $500,000 for 5% of the company, a $10M valuation.
What is Y'all Sweet Tea?
It is a bottled Southern-style sweet tea founded by Darien Craig and Brandon Echols, built around an authentic, traditional recipe and Southern hospitality branding rather than a heavily processed bottled drink.
Which sharks invested in Y'all Sweet Tea?
Lori Greiner and guest shark Rashaun Williams teamed up on Season 16, closing at 500,000 dollars for 15 percent equity after a competitive round of offers from multiple sharks.
Where can I buy Y'all Sweet Tea?
On the official site, yallsweettea.com, in single bottles and multipacks, and in retail stores including Walmart. The brand has expanded its store count significantly since the show.
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