Xero Shoes
No DealInvisible Xero Shoes - Men and Women's Shoes
Best known from its Shark Tank appearance, Xero Shoes is a invisible xero shoes - men and women's shoes in Season 4, where it won fans even without landing a deal.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Availability shifts constantly for Tank alumni products. Tap through to see Xero Shoes's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $400K
- Asked for
- 8%
- Offered equity
- $5M
- Sought valuation
Lena Phoenix and Steven Sashen walked into the Tank in Season 4, Episode 14 in the episode that aired February 1, 2013, bringing their Boulder, CO business with them. Xero Shoes, the invisible xero shoes - men and women's shoes, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $400,000 for a 8% stake, which valued the company at $5M.
The sharks passed, and Xero Shoes left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Xero Shoes was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
Sold on Xero Shoes?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Xero Shoes?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Xero Shoes get a deal on Shark Tank?
No. Xero Shoes pitched the sharks but left Season 4 without a deal.
What season of Shark Tank was Xero Shoes on?
Xero Shoes appeared in Season 4, Episode 14, which aired February 1, 2013.
How much was Xero Shoes asking for on Shark Tank?
The founders asked for $400,000 for 8% of the company, a $5M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
