Wired Waffles
No DealSpecialty Food
Wired Waffles, the specialty food, landed on the national radar after pitching the sharks in Season 4, where it won fans even without landing a deal.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Wired Waffles.
From the show
The Shark Tank pitch
- $75K
- Asked for
- 25%
- Offered equity
- $300K
- Sought valuation
Roger Sullivan faced the sharks in Season 4, Episode 5 in the episode that aired October 12, 2012, bringing their Seattle, WA business with them. Wired Waffles, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $75,000 in exchange for 25% equity, putting a $300K valuation on the business.
Wired Waffles couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Tank empty-handed.
Across Season 4, 52 of 103 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Wired Waffles?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Wired Waffles get a deal on Shark Tank?
No. Wired Waffles pitched the sharks but left Season 4 without a deal.
What season of Shark Tank was Wired Waffles on?
Wired Waffles appeared in Season 4, Episode 5, which aired October 12, 2012.
How much was Wired Waffles asking for on Shark Tank?
The founders asked for $75,000 for 25% of the company, a $300K valuation.
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