Electra
DealSports hydration drink
Electra is a sports hydration drink that got its big break on Shark Tank in Season 12, and convinced Barbara Corcoran to invest.
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From the show
The Shark Tank pitch
- $350K
- Asked for
- 20%
- Offered equity
- $1.8M
- Sought valuation
- $350K
- Deal amount
- 30%
- Deal equity
- $1.2M
- Deal valuation
Founder Fran Harris stepped onto the carpet in Season 12, Episode 9 in the episode that aired January 8, 2021. Electra, the sports hydration drink, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $350,000 for 20% of the company, an implied valuation of $1.8M.
Barbara Corcoran made the deal at $350,000 for 30% equity. That priced the company at $1.2M, a haircut from the $1.8M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Electra?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Electra get a deal on Shark Tank?
Yes. Electra closed a deal for $350,000 in exchange for 30% equity, with Barbara Corcoran.
Which shark invested in Electra?
Barbara Corcoran invested in Electra ($350,000 total as aired).
What season of Shark Tank was Electra on?
Electra appeared in Season 12, Episode 9, which aired January 8, 2021.
How much was Electra asking for on Shark Tank?
The founders asked for $350,000 for 20% of the company, a $1.8M valuation.
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