Wine Balloon

Wine Balloon

Deal

Wine Accessories

Season 3 · Ep 4Food & DrinkAired February 10, 2012

Wine Balloon, the wine accessories, landed on the national radar after pitching the sharks in Season 3, and convinced Mark Cuban to invest.

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From the show

The Shark Tank pitch

$40K
Asked for
30%
Offered equity
$133K
Sought valuation
$400K
Deal amount
100%
Deal equity
$400K
Deal valuation

Eric Corti faced the sharks in Season 3, Episode 4 in the episode that aired February 10, 2012, bringing their Mason, OH business with them. Wine Balloon, the wine accessories, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.

They came in asking $40,000 in exchange for 30% equity, putting a $133K valuation on the business.

Mark Cuban made the deal at $400,000 for 100% equity. The deal valued the company at $400K.

Across Season 3, 28 of 60 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.

The full story

Everything to know about Wine Balloon

The Wine Balloon is a wine preservation tool that keeps an opened bottle fresh longer. A thin balloon is lowered into the bottle and inflated until it seals against the glass, pushing out the air that would otherwise oxidize the wine. Founder Eric Corti, based in the Cincinnati area, wanted a simple way to save a half-finished bottle without fancy pumps or canisters, and the balloon idea was his low-tech answer.

Eric came in asking for a modest 40,000 dollars in exchange for 30 percent of the business. The demonstration was easy to grasp, and the sharks liked the simplicity of the concept. Mark Cuban made an aggressive move, offering far more money than Eric requested in return for taking the entire company, with the founder kept on to run it. Caught up in the moment, Eric agreed to the buyout on air.

The segment stood out because of how dramatically the offer ballooned past the original ask, turning a small 40,000 dollar pitch into a six-figure buyout proposal for the whole company. It became a talking point about how founders can get swept up in a big number, and Eric later reconsidered whether giving up full ownership was the right call.

Where Wine Balloon is now

After the show, Eric backed out of the buyout before signing, choosing to keep control of his company rather than hand it over entirely. He later refined and rebranded the product as Air Cork, gaining new exposure through another invention-focused television program and building out distribution under the new name.

The product is still operating in 2026 under the Air Cork brand. It is sold through the company's official website and on Amazon, where it is marketed as a reusable wine preserver. Rebranding and keeping ownership appears to have paid off, as the product has remained available and on sale for years after the original Shark Tank appearance.

Where to buy Wine Balloon

The product is now sold as the Air Cork wine preserver on Amazon and through the official Air Cork website. You get a balloon attached to a pump that you squeeze to inflate the balloon inside the bottle, sealing out air to keep wine fresh between pours. It is inexpensive and reusable, and for anyone who finishes a bottle over several days it is a practical, cheap alternative to vacuum pumps and gas sprays.

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Frequently asked questions

Where can I buy Wine Balloon?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.

Did Wine Balloon get a deal on Shark Tank?

Yes. Wine Balloon closed a deal for $400,000 in exchange for 100% equity, with Mark Cuban.

Which shark invested in Wine Balloon?

Mark Cuban invested in Wine Balloon ($400,000 total as aired).

What season of Shark Tank was Wine Balloon on?

Wine Balloon appeared in Season 3, Episode 4, which aired February 10, 2012.

How much was Wine Balloon asking for on Shark Tank?

The founders asked for $40,000 for 30% of the company, a $133K valuation.

Is the Wine Balloon still sold?

Yes, but under a different name. Founder Eric Corti rebranded it as Air Cork, which is sold on Amazon and the official Air Cork website as a reusable wine preserver.

Did Eric Corti take the Shark Tank deal?

He agreed to Mark Cuban's buyout offer on the show, but backed out before signing the paperwork so he could keep ownership of his company. He grew it independently under the Air Cork brand.

How does the Wine Balloon keep wine fresh?

A balloon is lowered into the bottle and inflated until it seals against the inside of the glass, pushing out the air. Removing that contact with air slows oxidation and helps the wine stay fresh longer.

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