Wild Wonder
DealProbiotic sparkling beverage
Wild Wonder is a probiotic sparkling beverage that got its big break on Shark Tank in Season 14, and convinced Tony Xu to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 5%
- Offered equity
- $10M
- Sought valuation
- $500K
- Deal amount
- 6%
- Deal equity
- $8.3M
- Deal valuation
Founder Rosa Li stepped onto the carpet in Season 14, Episode 11 in the episode that aired January 13, 2023. Wild Wonder, the probiotic sparkling beverage, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $500,000 for 5% of the company, an implied valuation of $10M.
Tony Xu made the deal at $500,000 for 6% equity. That priced the company at $8.3M, a haircut from the $10M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Season 14 saw 87 pitches, and 62 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Wild Wonder?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Wild Wonder get a deal on Shark Tank?
Yes. Wild Wonder closed a deal for $500,000 in exchange for 6% equity, with Tony Xu.
Which shark invested in Wild Wonder?
Tony Xu invested in Wild Wonder ($500,000 total as aired).
What season of Shark Tank was Wild Wonder on?
Wild Wonder appeared in Season 14, Episode 11, which aired January 13, 2023.
How much was Wild Wonder asking for on Shark Tank?
The founders asked for $500,000 for 5% of the company, a $10M valuation.
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