Wicked Good Cup Cakes
DealSpecialty Food
Wicked Good Cup Cakes is a specialty food that got its big break on Shark Tank in Season 4, and convinced Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $75K
- Asked for
- 20%
- Offered equity
- $375K
- Sought valuation
- $75K
- Deal amount
- 0%
- Deal equity
- —
- Deal valuation
Founder Tracey Noonan and Danielle Desroches stepped onto the carpet in Season 4, Episode 22 in the episode that aired April 26, 2013, bringing their Cohasset, MA business with them. Wicked Good Cup Cakes, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 20% of the company, an implied valuation of $375K.
Kevin O'Leary made the deal at $75,000. The structure included a royalty component.
Season 4 saw 103 pitches, and 52 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Wicked Good Cup Cakes?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Wicked Good Cup Cakes get a deal on Shark Tank?
Yes. Wicked Good Cup Cakes closed a deal for $75,000, with Kevin O'Leary.
Which shark invested in Wicked Good Cup Cakes?
Kevin O'Leary invested in Wicked Good Cup Cakes ($75,000 total as aired).
What season of Shark Tank was Wicked Good Cup Cakes on?
Wicked Good Cup Cakes appeared in Season 4, Episode 22, which aired April 26, 2013.
How much was Wicked Good Cup Cakes asking for on Shark Tank?
The founders asked for $75,000 for 20% of the company, a $375K valuation.
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