Victory Coffees
No Dealorganic, fair trade coffee
Victory Coffees is a organic, fair trade coffee that got its big break on Shark Tank in Season 8, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 20%
- Offered equity
- $1.3M
- Sought valuation
The team stepped onto the carpet in Season 8, Episode 12 in the episode that aired January 6, 2017. Victory Coffees, the organic, fair trade coffee, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $250,000 for 20% of the company, an implied valuation of $1.3M.
No deal. Every shark declined, and Victory Coffees walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 8 saw 96 pitches, and 59 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Victory Coffees?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Victory Coffees get a deal on Shark Tank?
No. Victory Coffees pitched the sharks but left Season 8 without a deal.
What season of Shark Tank was Victory Coffees on?
Victory Coffees appeared in Season 8, Episode 12, which aired January 6, 2017.
How much was Victory Coffees asking for on Shark Tank?
The founders asked for $250,000 for 20% of the company, a $1.3M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
