UMARO
DealBacon made from seaweed
Best known from its Shark Tank appearance, UMARO is a bacon made from seaweed in Season 13, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 2%
- Offered equity
- $25M
- Sought valuation
- $1M
- Deal amount
- 7%
- Deal equity
- $14.3M
- Deal valuation
Beth Zotter and Amanda Stiles walked into the Tank in Season 13, Episode 18 in the episode that aired April 1, 2022. UMARO, the bacon made from seaweed, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $500,000 for a 2% stake, which valued the company at $25M.
Mark Cuban made the deal at $1,000,000 for 7% equity. That priced the company at $14.3M, a haircut from the $25M the founders walked in asking for, which is how negotiations in the Tank usually go.
UMARO was one of 96 businesses to pitch in Season 13, where 64 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy UMARO?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did UMARO get a deal on Shark Tank?
Yes. UMARO closed a deal for $1,000,000 in exchange for 7% equity, with Mark Cuban.
Which shark invested in UMARO?
Mark Cuban invested in UMARO ($1,000,000 total as aired).
What season of Shark Tank was UMARO on?
UMARO appeared in Season 13, Episode 18, which aired April 1, 2022.
How much was UMARO asking for on Shark Tank?
The founders asked for $500,000 for 2% of the company, a $25M valuation.
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