Tough Cutie
DealOutdoor gear and apparel
Best known from its Shark Tank appearance, Tough Cutie is a outdoor gear and apparel in Season 16, and convinced Barbara Corcoran to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see Tough Cutie's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $100K
- Asked for
- 5%
- Offered equity
- $2M
- Sought valuation
- $100K
- Deal amount
- 25%
- Deal equity
- $400K
- Deal valuation
Brittany Coleman walked into the Tank in Season 16, Episode 9 in the episode that aired January 24, 2025, bringing their Las Vegas, NV business with them. Tough Cutie, the outdoor gear and apparel, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $100,000 for a 5% stake, which valued the company at $2M.
Barbara Corcoran made the deal at $100,000 for 25% equity. That priced the company at $400K, a haircut from the $2M the founders walked in asking for, which is how negotiations in the Tank usually go.
Tough Cutie was one of 64 businesses to pitch in Season 16, where 45 deals got done. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
Is Tough Cutie still in business?
Read our 2026 update on where the company is now.
Sold on Tough Cutie?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Tough Cutie?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Tough Cutie get a deal on Shark Tank?
Yes. Tough Cutie closed a deal for $100,000 in exchange for 25% equity, with Barbara Corcoran.
Which shark invested in Tough Cutie?
Barbara Corcoran invested in Tough Cutie ($100,000 total as aired).
What season of Shark Tank was Tough Cutie on?
Tough Cutie appeared in Season 16, Episode 9, which aired January 24, 2025.
How much was Tough Cutie asking for on Shark Tank?
The founders asked for $100,000 for 5% of the company, a $2M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
