The Woobles
DealCrochet Kits
The Woobles, the crochet kits, landed on the national radar after pitching the sharks in Season 14, and convinced Mark Cuban and Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 5%
- Offered equity
- $5M
- Sought valuation
- $450K
- Deal amount
- 6%
- Deal equity
- $7.5M
- Deal valuation
Adrian Zhang and Justine Tiu faced the sharks in Season 14, Episode 2 in the episode that aired September 30, 2022. The Woobles, the crochet kits, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
They came in asking $250,000 in exchange for 5% equity, putting a $5M valuation on the business.
Mark Cuban and Lori Greiner teamed up at $450,000 for 6% equity. The deal valued the company at $7.5M.
Across Season 14, 62 of 87 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
The full story
Everything to know about The Woobles
The Woobles makes beginner-friendly crochet kits that teach people to make cute amigurumi animals from scratch. Each kit includes pre-started yarn, the right hook and tools, and access to step-by-step video lessons, so total beginners can succeed on their first try. Founders Justine Tiu and Adrian Zhang built it after Justine, a former Google designer and engineer, took up crochet to unwind and realized how steep the learning curve was for newcomers.
On Season 14 they asked for 250,000 dollars for 5 percent, valuing the company highly thanks to strong sales. The sharks were impressed, and Mark Cuban and Lori Greiner made a joint offer. On air, the founders accepted a deal at 450,000 dollars for 6 percent, a higher dollar amount for a small equity slice that reflected the brand's momentum and clean unit economics.
The Woobles stood out because it removed the usual frustration of learning a craft. By bundling materials with clear video instruction and a forgiving project, it turned an intimidating hobby into an achievable weekend win. The bright, charming character designs gave it strong gift appeal, and the founders' tech-to-crafting backstory made the brand feel both modern and genuinely useful.
Where The Woobles is now
The exposure fueled continued growth. The Woobles expanded into major retail and built a string of high-profile licensed collaborations, releasing kits tied to popular franchises and characters, which broadened its appeal well beyond core crafters and kept the brand visible.
Despite accepting the offer on screen, the founders ultimately did not move forward with the deal. Mark Cuban publicly noted the deal did not close and said it was the founders' choice. Even so, the company has thrived independently. As of 2026 thewoobles.com is active and selling, and the brand remains a leading name in beginner crochet kits.
Where to buy The Woobles
The Woobles kits are sold through the official thewoobles.com website, plus retail partners that have carried the brand. Each kit includes pre-started yarn, a hook and tools, and step-by-step video tutorials, with options ranging from simple starter animals to licensed character designs. It is one of the easiest ways to learn crochet, and the finished pieces make great gifts. For absolute beginners or anyone wanting a relaxing hands-on project, it is well worth the modest price.
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Frequently asked questions
Where can I buy The Woobles?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The Woobles get a deal on Shark Tank?
Yes. The Woobles closed a deal for $450,000 in exchange for 6% equity, with Mark Cuban and Lori Greiner.
Which shark invested in The Woobles?
Mark Cuban and Lori Greiner invested in The Woobles ($450,000 total as aired).
What season of Shark Tank was The Woobles on?
The Woobles appeared in Season 14, Episode 2, which aired September 30, 2022.
How much was The Woobles asking for on Shark Tank?
The founders asked for $250,000 for 5% of the company, a $5M valuation.
Did The Woobles take the Shark Tank deal?
The founders accepted an offer from Mark Cuban and Lori Greiner on air, but the deal did not ultimately close. Cuban publicly said it was the founders' choice not to move forward. The company has continued to grow on its own.
Are The Woobles kits good for complete beginners?
Yes. The kits are designed specifically for first-timers, with pre-started yarn, the right tools and step-by-step video lessons. The starter projects are forgiving, so you can finish a cute animal even with no prior crochet experience.
Where can I buy The Woobles?
They are sold on the official thewoobles.com site and through retail partners that carry the brand. The lineup ranges from simple beginner animals to licensed character kits tied to popular franchises.
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